Ahrefs Web Analytics
Simple, free Google Analytics alternative
A better way to track website traffic: focused insights, privacy-friendly, cookie-free, and lightning-fast.
Web Analytics is included with Ahrefs Webmaster Tools ↗ for free
What makes Ahrefs Web Analytics different
Lightweight script.
Timezone setting.
Monitor AI traffic
See which AI chatbots like ChatGPT, Perplexity, Gemini, and so on drive AI traffic to your site. Start optimizing for AI search today, not tomorrow.
Track SEO wins
Connect Google Search Console to see which keywords bring visitors from Google. Get the full picture from search rankings to website conversion.
Analyze user journeys
Use funnels to see exactly how visitors move through your website's key stages. Identify where people drop off and optimize your conversion path.
Setup custom events
Monitor button clicks, form submissions, downloads for each activity that matters to your business. See exactly which pages convert visitors into customers.
Measure ad performance
Add UTM tags to monitor your PPC, affiliate, and partnership campaigns. Get clear breakdowns by landing page, continent, language, and device.
Capture outbound links
Discover which external links your visitors click and from which pages. Spot your most engaging content and potential revenue leaks.
Set up Ahrefs Web Analytics in seconds—no technical skills
Google Analytics is a must-have tool for any website owner. But its complexity can often get in the way of its usefulness. Here’s how Ahrefs’ Web Analytics bridges the gap.
Privacy
Data load time
Script size
Historical data
Unlock higher limits with Web Analytics Add-on
Ahrefs Web Analytics is free for up to 1 million events per project each month. Upgrade easily as your site grows and keep scaling your insights without limits.
Ahrefs Web Analytics is part of Ahrefs Webmaster Tools
Ahrefs Webmaster Tools
Analyze your website’s traffic
Run a complete SEO audit of your website
Study your website’s organic search traffic and backlink profile