Blogging for business
Blogging for Business is a free blogging course where you'll learn how to start and grow a blog past 100,000 visitors and turn those readers into customers.
Who is this course for?
Content marketing professionals
Bloggers and freelance writers
Digital marketing team leaders
If you want to drive real business growth through your content marketing efforts, then this course will change the way you do digital marketing.
40 lessons
In 11 modules
4h\u00A0\u00A0\u00A056m
Total length
No sign-up required, and absolutely free of charge
Get Ahrefs certified
Turn your Ahrefs knowledge into a tangible asset that opens doors to better roles, bigger clients, and lasting marketing success.
What you’ll learn
How to create a blogging strategy that attracts potential customers.
The content marketing playbook that helped Ahrefs to grow our organic traffic.
How to get consistent traffic from search engines like Google.
How to find topics for your blog.
How to optimize your articles.
Blog promotion techniques.
Course breakdown
Module 1. The compound effect of content marketing
The primary goal of blogging for business
2:20
Three main customer acquisition channels
4:16
The main reason why most blogs fail
6:47
Module 2. Two major strategies of growing a blog
The anatomy of the “Spike of hope”
4:41
Two major strategies of growing a blog
5:09
Busting the “publish more often” myth
3:37
How to convert visitors into subscribers
2:36
Module 3. How to analyse the traffic potential and ranking difficulty of a keyword
How to test your article ideas for “search demand”
4:06
How to determine the full traffic potential of a keyword
5:49
How to find the best keyword to target
3:51
How to determine your chances to rank in Google
6:36
How to use Keyword Difficulty metric in Ahrefs
5:23
Module 4. How to find great content ideas with high business value
How to discover great content ideas by studying your niche
5:12
How to generate keyword ideas using keyword research tools
4:46
How to find keywords that your competitors are ranking for
2:58
How to find low-hanging content ideas from all over the web
4:18
How to prioritise your list of content ideas
5:00
Module 5. How to optimize your article for a target keyword and generate maximum search traffic with it
What is “searcher intent” and how to match it
5:59
How to optimise your article for a given keyword
4:46
How to squeeze maximum search traffic out of your article
2:58
How to perform an SEO audit of your published content
4:18
Module 6. How to create great content that promotes itself
Why your content has to be great
4:50
How to create content that people will care to read and share with others
7:15
How to create unique content that will stand out
3:45
Module 7. How to create link-worthy content (and stop worrying about link building)
Do you always need backlinks to rank?
7:13
How to create content that attracts backlinks
5:26
The rarely mentioned “secret” to acquiring backlinks
3:56
Module 8. How to promote your content & make it rank high in Google
Four common mistakes of content promotion
12:25
The best content promotion strategies reviewed
6:31
How to compete with the “big guys” in Google search results
3:04
Module 9. How to build backlinks to your blog content
The best link building strategies for blogs
6:15
How to get backlink ideas from your competitors
8:05
How to build links via guest blogging
8:23
Simple guest blogging “hacks” for better results in less time
4:28
Module 10. How to build links & promote content via blogger outreach
How to use “Outreach” for content promotion
7:13
How to find thousands of high-quality outreach prospects
9:59
How to write ridiculously effective outreach emails
6:55
Module 11. Guest interviews
Noah Kagan — On growing an audience
24:43
Bryan Harris — On list building
35:00
Ramsay Taplin — On starting a blog
35:12
Course by
Tim Soulo
Tim is the CMO at Ahrefs. But most importantly he’s the biggest fanboy and the truest evangelist of the company.
Ready to start?
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