Content gap analysis is a strategic approach used in content marketing and SEO specifically to identify missing or underrepresented topics on a website. This process involves comparing your content with that of your competitors to uncover areas where they might be outperforming you or addressing topics that you have not yet covered.
By identifying these gaps, businesses can create a more comprehensive content strategy that better meets the needs and interests of their target audience.
The core idea behind content gap analysis is that by covering topics your competitors have successfully targeted, you can attract more traffic, improve search engine rankings, and enhance your website’s relevancy and authority in your industry. This analysis goes beyond merely mimicking competitors; it involves understanding audience needs and leveraging unexploited opportunities in your content plan.
You can conduct an effective content gap analysis using Ahrefs’ Site Explorer.