Keywords Explorer

Find valuable keywords for any niche

Generate thousands of keyword ideas, cluster them instantly, and use reliable metrics to pick the best ones.

Keywords Explorer is a part of Ahrefs’ SEO toolset.

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Keyword metrics

Study keywords in detail. Use our proprietary SEO metrics and reliable volume data to find valuable keywords quicker.

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United States

Keyword Difficulty

Understand how hard it is to rank for a keyword based on the links pointing to the top-ranking pages.

Volume

Desktop62%

Mobile38%

Global volume

Search volume

Get up-to-date search volumes and analyze trends using 12-month average search volume forecasts.

Traffic potential

See how much traffic the #1 ranking page gets for your keyword – traffic that could be yours if you overtake it.

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Parent Topic

See if you can rank for your keyword while targeting a more general topic instead.

Keyword Index

Sift through our database of billions of keywords. We show you the most popular ones from the tens of billions we discover.

28.7B

Keywords filtered
from 110B discovered in total

2.3

Keywords
in the US alone

All locations →

217

Locations

Keyword research doesn’t have to be complicated.

Keyword mapping

Generate keywords with AI in seconds, get thousands of ideas and instantly cluster them.

Brainstorm seed keywords with AI—just enter a topic and get the ideas.

Get quick keyword wins with ready-made presets or save your own filters.

Discover keyword ideas nonstop. Rely on 6 report types to uncover relevant queries for any topic.

Six keyword research report types interface showing different ways to discover keyword ideas

Instantly cluster keywords by Parent Topic or related terms—no more digging through duplicates or near-matches.

Keyword clustering interface showing treemap visualization of marketing-related keyword groups

Most keyword clustering tools take hours to group keywords. Keywords Explorer does it instantly, saving you precious time.

Keyword analysis

Analyze any keyword in detail: estimate ranking difficulty, see search volumes, true traffic potential, and review SERPs.

Estimate ranking difficulty with our Keyword Difficulty (KD) metric—lower scores mean easier top 10 rankings.

We calculate the KD score based solely on the average number of backlinks to the top-ranking pages.

Keyword Difficulty score visualization showing ranking difficulty metrics for SEO analysis

We calculate the KD score based solely on the average number of backlinks to the top-ranking pages.

Target evergreen keywords using present and future volume trends.

See search volume by country to prioritize which markets to target.

Gauge a topic’s “Traffic Potential”. Estimate the traffic you’d get if you ranked #1.

Use “Parent Topic” to target broader topics, while still ranking for your keyword.

Review the current SERP like a pro. Analyze top results by key SEO metrics—backlinks, traffic, and traffic value—to understand why pages rank.

SERP overview table displaying search results with detailed SEO metrics including backlinks, traffic, and keyword data

Check historical rankings to assess SERP volatility and how search intent evolves over time.

See the full ads history to gauge a keywords’ commercial value and past advertisers.

Compare mobile vs desktop searches to tailor your content strategy.

Keyword targeting

Target keywords skillfully. Use AI to identify search intent, compare SERPs side-by-side, and organize keyword ideas into lists.

Find easy keyword wins. Target competitive keywords where weak websites rank high and break into the SERPs.

Lowest DR filter for targeting keywords with weak competitor rankings

Spot search intent across hundreds of keywords to prioritize what topics to target.

Analyze SERPs with AI to reveal the true search intent behind any keyword.

Compare SERPs side-by-side. Spot shifts in intent over time across the same or different keywords.

Side-by-side SERP comparison interface showing search results for different keywords or time periods

Cross-check keyword ideas with your current rankings to find gaps. Create new pages for missing keywords and update content for low-ranking ones.

Keyword gap analysis interface showing comparison between keyword ideas and current rankings

Organize keyword ideas into lists for easier segmentation and check their metrics with one click.

Keyword list organization interface showing multiple segmented keyword lists with metrics

Track organic Share of Voice (SoV) to see which domains and pages capture the most search traffic for your target keywords.

Share of Voice analysis table showing organic traffic distribution across competing domains with traffic share percentages

Keywords are the foundation of SEO. Pick the wrong keywords, and you risk wasting lots of your time and resources.

Want to grasp keyword research in just 30 minutes? Check out our Beginner’s Guide to Keyword Research →

Keyword Research for 2025: 3-Step Tutorial To Research Like A Pro

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Find you next keyword opportunities today. Rank higher in Google and get picked up faster in AI search.

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