Brand Radar

Win brand visibility in AI search and beyond

Discover how your brand shows up in AI search and reach new audiences. Turn SEO into AEO (Answer-Engine-Optimization).

Brand Radar is part of Ahrefs' marketing platform.

Monitor your brand anywhere it matters

Get insights into your brand's:

AI visibility—See how AI assistants position your brand
Search demand—Measure brand awareness and growth
Web visibility—Discover brand mentions across websites and publications

How is Ahrefs Brand Radar different

In a sea of “best Answer Engine Optimization tools for 2025,” we help you get your brand surfaced in all the conversations that matter in AI search and Google.

A 360° view of your brandGauge your brand's health across AI platforms, search demand, and web signals that drive AI answers.

Get real data, not synthetic promptsWe use actual questions and PAAs from our 110B keyword database, unlike competitors who rely on AI-generated prompts.

Go beyond branded termsMonitor real-time visibility across entities such as topics, products, regions, and categories.

topics

products

See how AI perceives your brand, benchmark against competitors, and fill in the AI gaps.

The largest AI visibility database—powered by six massive indexes and millions of prompts, with no setup or wait time.

150+

Total prompts

The largest AI visibility database—powered by six massive indexes and millions of prompts, with no setup or wait time.

Monitor brand sentiment through AI share of voice to see how your brand is perceived.

Benchmark your brand against competitors in AI search and spot visibility gaps to fill in.

Track real AI-generated answers and position your brand around core AI prompts.

Cluster AI prompts into topics to uncover content gaps and find new content opportunities.

Find and secure valuable AI citations, boost existing ones, and get discovered by LLMs easier.

Add custom prompts to guide how AI answers feature your brand.

Soon

Search demand

Measure your brand’s growth to gauge brand awareness and momentum.

Track branded search volume

See if it’s growing over time. Connect AI visibility to shifts in brand demand and revenue.

Monitor branded search queries

Keep track of how people search after your brand and what keywords to go after.

Web visibility

Discover the web mentions shaping how AI describes your brand, from news sites to forums.

Strengthen citations and close visibility gaps before competitors do.

AI is killing changing SEO.

Yes, AI has changed how people search and consume information.

of websites receive
AI traffic

of AI search traffic is sent by 3 chatbots

Source: Ahrefs study

But brands that rely on organic search shouldn't panic.

SEO has always been about showing up where people search. Whether that's search engines or AI chatbots, the goal remains the same: being the answer your audience finds first.

So call it GEO, LLMO, AIO – SEO isn't going anywhere. And the smartest brands are evolving with it.

Are you ready to win in the AI Search era?

More reasons to use Ahrefs as your go-to marketing platform.

Site ExplorerStudy ANY website’s:

Organic search performance—Uncover their top-performing pages and keywords
Backlink profile—See who links to them and discover valuable links
Website structure—Understand how they structure content to increase rankings

Learn more →

AI Content HelperCreate high-quality content that ranks

Eliminate manual research with AI‑powered search intents
Grade your content against competitors and fill in topical gaps
Optimize content for SEO and AI search with proven titles, meta tags, and structure insights