As Ahrefs continues to experience strong growth, particularly in German speaking markets, we are seeking a dynamic and hands-on DACH marketing manager to lead our marketing efforts in this strategic region. Reporting directly to the Head of International Marketing, this is a brand new role that will be a key part of our passionate and talented global marketing team.
Responsibilities:
- Serve as the driving force behind Ahrefs' marketing efforts in the German speaking market, taking a hands-on approach to all aspects of the marketing mix
- Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
- Directly manage the creation and localization of content, including blog posts, social media updates, email campaigns, and other digital assets
- Manage all German related marketing activities including content creation, events, partnerships, and public relations.
- Lead offers in educating the German market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and center.
- Organize and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads
- Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives
- Report on performance to senior leadership
Requirements
- 5+ years of experience in marketing leadership roles, preferably in the technology or SaaS industry. Primarily focused on localization and adapting content from English-speaking markets to German-speaking audiences, creating promotional materials, and organizing local meetups.
- Good knowledge in using Ahrefs product and understanding of its application in the German market.
- Experience in SEO is considered a big plus
- Proven track record of developing and executing successful marketing strategies in the German market for global companies
- Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).
- Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
- Native in German and fluent in English, both written and verbal
Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!
Who we are
We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs.
Our marketing team is small for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed.
We most value marketers who have the ability to figure things out independently, do their own research, and enjoy running crazy experiments.
Our motto is first do it, then do it right, then do it better
One of my favorite things about working at Ahrefs is being given the opportunity to grow across functions, roles and teams, as long as it makes sense for the company
Rebekah Bek,
Brand Communications Manager
Every day is a new day where I get to solve interesting problems, or make improvements that have a positive impact on thousands of users.
Bryan Chen,
Frontend Developer
You have autonomy to make things happen. Despite the size of Ahrefs’ business, I’m part of a really lean team—cool things you see from our platform or events are the result of self-driven initiatives from each of us
Constance Tan,
Product Marketer
Application
Simply apply for the relevant role on our careers site.
Recruiter screen
Speak with our recruiter to find out more about Ahrefs, our teams, culture, and get some hints on the process ahead.
Take home task
The nature of the task depends on the role you're applying for — the recruiter will guide you through it. We don't really set strict deadlines or make the tasks too arbitrary. We try to make them fun!
Interview
These are fairly unstructured technical discussions — a chance for us to learn more about you, and for you to learn more about our teams and work. There's no LeetCode, coding puzzles, or whiteboard exercises.
Offer 🎉
Relax, the pressure's off! No more interviews, no more tasks. Just look forward to joining the team!
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