Overview

The Overview report is your AI visibility command center.

Use it to check at a glance your brand's: AI visibility (# of brand mentions), AI Share of Voice (SOV) against competitors, and niche.

Brand Radar key metrics

Here's what the key metrics mean:

• Mentions - show how many AI responses include your brand

• Citations - show many AI responses cite your brand

• Impressions - show the potential exposure by weighing mentions against Google’s search volume

• AI Share of Voice - shows the % of brand impressions you own when compared to competitors.

You can check all these metrics across 6+ AI platforms, like AI Overviews, ChatGPT, and Perplexity to name a few. Across 150+ million monthly prompts.

More than just AI visibility

Here's the thing: AI visibility doesn't happen in a vacuum.  

Brand Radar tracks not just where you appear in AI responses, but also the underlying drivers that get you there: search demand, web visibility, and video visibility.

Search demand shows if people are actively recalling and searching for your brand based on the growing search volume of all your branded queries (in Google). 

Web visibility tracks all the publications and domains citing your brand organically, that feed AI platforms training data (in Google).

Video visibility tracks all the brand mentions across thumbnails, titles, descriptions, and transcripts of YouTube videos (TikTok coming soon).

Here are some actionable use cases for this report.

Track your AI share of voice against competitors

Enter your brand along with your competitors, and you’ll get an aggregated AI Share of Voice across all our AI indexes.

In this case, Toyota owns the highest percentage of brand impressions relative to the other Japanese car brands.

This metric is especially useful for tracking progress over time: are you gaining or losing ground when being mentioned by AI platforms?

See how strongly AI platforms associate certain topics with your brand

You can measure this by searching for your brand and key topics, like say “toyota” in the context of the “truck” category.

The AI share of Voice is 11.3% in this case. But if we were to compare “toyota” in the context of the “SUV” category, we’ll notice a higher AI SOV and search demand for that topic. 

Which implies a higher foothold in both AI search and Google.

You can also run an empty search in your category or niche to see which brands or topics get surfaced the most in AI answers.

In this case, it’s Honda and Lexus for the SUV category.