AI responses

The AI responses report shows you all the AI answers that mention (and don’t mention) your brand.

Here are some actionable use cases for this report.

See what AI actually says about your brand

This lets you own your brand’s narrative and protect it from misrepresentations by third party content, or AI pulling data from unreliable sources.

To find out, search for your brand, go to the AI responses report, pick your AI platform, and you’ll see a list of all the AI answers which mention your brand, next to the queries that prompt them.

If you see thousands of responses, you could further filter them down…

… and check only for queries containing your brand, to see how AI positions you for branded searches.

… or queries containing a specific topic that relates to your brand.

For example, the query “what is Ahrefs used for” produces an answer that says we’re a comprehensive suite of SEO tools.

…which we’re not anymore. We’re now a marketing platform, so we need to be more explicit on our website and help page to be labelled properly in AI answers.

Find unbranded queries for which you have strong visibility

Why? So you can syndicate these queries and defend your sentiment across them.

To find them, go back to the AI responses tab. Only this time apply a filter where the query doesn’t contain your brand, but the response or citation contains your brand.

I went with ChatGPT this time. And as you can see, Ahrefs is mentioned in a lot of questions related to SEO, digital marketing, and agencies in general.

Topics that we still want to continue being known for.

Find branded AI mention gaps you need to fill

Again, we’re doing this so you can control how you show up in AI answers.

Go back to the AI responses report, and apply a filter where the query AND the AI answer contain your brand, but the URLs cited don't contain your website.

This will show you all answers where AI is pulling info about your brand from other websites.

In our case, the answers generated for the query “semrush vs ahrefs” are mostly taken from third-party websites, not ours. So we might create an article to control the narrative ourselves. 

You can also spin this use case and look for unbranded AI mention gaps. Those are AI answers where AI is pulling information from other websites, but they don’t contain your brand in the query.

Find AI mention gaps where competitors get mentioned, but you don’t

These gaps are immediate opportunities to create new content or optimize existing pages so your brand gets included in those AI conversations.

Enter your brand and competitors first.

Then hover over your brand in the desired mentions index and click on Others only.

And we’ve got 2000 queries which don’t mention Mailchimp in their answers, but do mention the competition.

You can rinse and repeat this for each AI index to discover key AI answers you ought to be mentioned in.

Find pages or content hubs that should be cited in AI responses, but aren’t

For example, you can run a blank search in Brand Radar by leaving all fields empty.

Then, use the citation filter and add a specific URL. I’ll go with our latest landing page of brand radar.

This will show you all AI responses that cite this URL.

For AI Overviews and ChatGPT, we have 0 mentions.

But AI Mode does mention it for 2 queries. So we could rewrite the landing page and optimize it better for AI visibility.

You can also repeat this use case for an entire website section, like say a blog. And check all the AI answers that cite the blog as a reference.