gov.uk is the official website for the UK government, providing access to a wealth of information and services for citizens, businesses, and public sector organizations. It facilitates engagement with government resources, offering guidance on a wide array of topics such as health, education, travel, and taxation. Users can access important updates, legislation, and official announcements, alongside practical tools and services designed to support everyday needs and facilitate interactions with various government departments. The site aims to make government information easily accessible and navigable, ensuring that users can find the information they need efficiently.
Rank by traffic
In June 2025, gov.uk saw a decrease in search traffic, reaching 444K visits, which is a decrease of 109K visits compared to the previous month. The traffic value decreased to 101K, a reduction of 13K.
For gov.uk, United Kingdom dominates traffic with 414K visits, a decrease of 109K from the previous month, making up 93.3% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 414K | −109K | 93.3% | |||||||
| 3.3K | −82 | 0.7% | |||||||
| 2.1K | −441 | 0.4% | |||||||
| 1.6K | −1 | 0.3% | |||||||
| 1.4K | +115 | 0.3% | |||||||
gov.uk ranks #1 for "gov.uk" in United Kingdom and receives 116K monthly visits from this keyword alone, a decrease of 5.0K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| gov.uk | 136K | −6.0K | 116K | −5.0K | 1 | ||||
| gov.uk/vehicle-tax | 89K | −3.0K | 93K | −3.1K | 1 | ||||
| gov.uk/check-national-insurance-record | 15K | +14K | 16K | +16K | 1 | ||||
| gov.uk/sold-bought-vehicle | 11K | −1.0K | 11K | −1.1K | 1 | ||||
| gov.uk/renew-driving-licence | 11K | +11K | 10K | +10K | 1 | ||||
campaign.gov.uk, hmrc.gov.uk and legislation.gov.uk rank in the top 10 organic search results for the same keywords that gov.uk gets the most traffic from. Discover more competitors of gov.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| campaign.gov.uk | 166K | 850 | |||||||
| hmrc.gov.uk | 206K | 10K | |||||||
| legislation.gov.uk | 659K | 57K | |||||||
| dvla.gov.uk | 848K | 271 | |||||||
| data.gov.uk | 189K | 41K | |||||||
As of June 2025, gov.uk's Domain Rating is 81. gov.uk is linked by 13K websites, indicating an increase of 203 referring sites from the previous month.
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