The DVLA (Driver and Vehicle Licensing Agency) website is the official government resource for everything related to driving and vehicles in the UK. It offers comprehensive information on how to apply for a driving license, register and insure a vehicle, and access vital services such as road tax and vehicle checks. Users can navigate through various sections to find information tailored to their needs, whether they are new drivers, seasoned motorists, or vehicle owners. The site also provides the latest updates on driving regulations, safety initiatives, and vehicle legality checks, ensuring that all visitors are equipped with accurate and essential information for responsible road use.
Rank by traffic
In January 2025, dvla.gov.uk saw an increase in search traffic, reaching 688K visits, which is an increase of 79K visits compared to the previous month. The traffic value increased to 165K, a growth of 17K.
For dvla.gov.uk, United Kingdom dominates traffic with 682K visits, an increase of 79K from the previous month, making up 99.0% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 682K | +79K | 99.0% | |||||||
| 2.4K | −42 | 0.3% | |||||||
| 691 | +38 | 0.1% | |||||||
| 585 | −20 | 0% | |||||||
| 330 | −31 | 0% | |||||||
dvla.gov.uk ranks #1 for "private reg" in United Kingdom and receives 57K monthly visits from this keyword alone, an increase of 2.1K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| private reg | 64K | +2.0K | 57K | +2.1K | 1 | ||||
| private number plates | 65K | −2.0K | 56K | −1.8K | 1 | ||||
| dvla number plates | 60K | +6.0K | 47K | +4.8K | 1 | ||||
| private plates | 103K | −13K | 43K | +17K | 2 → 1 | ||||
| personalised number plates | 60K | −5.0K | 32K | −30K | 1 | ||||
plates4less.co.uk, regtransfers.co.uk and platehunter.com rank in the top 10 organic search results for the same keywords that dvla.gov.uk gets the most traffic from. Discover more competitors of dvla.gov.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| plates4less.co.uk | 289K | 591 | |||||||
| regtransfers.co.uk | 214K | 3.6K | |||||||
| platehunter.com | 110K | 403 | |||||||
| absolutereg.co.uk | 107K | 509 | |||||||
| swiftreg.co.uk | 66K | 3.0K | |||||||
As of January 2025, dvla.gov.uk's Domain Rating is 74. dvla.gov.uk is linked by 2.7K websites, indicating an increase of 5 referring sites from the previous month.
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