The DVLA (Driver and Vehicle Licensing Agency) website serves as the official online portal for vehicle and driver licensing in the UK. It provides essential services such as vehicle registration, tax renewal, and driving license applications and renewals. Users can access a wealth of information about vehicle safety, regulations, and driving tests, ensuring compliance with current laws. The website is designed to offer a user-friendly experience, making it easier for individuals and businesses to manage their transportation needs efficiently and effectively. Visitors can also find resources regarding road safety and environmental impact, contributing to the broader goal of promoting safer and more sustainable driving practices across the country.
Rank by traffic
In June 2025, dvla.gov.uk saw a decrease in search traffic, reaching 757K visits, which is a decrease of 87K visits compared to the previous month. The traffic value decreased to 188K, a reduction of 19K.
For dvla.gov.uk, United Kingdom dominates traffic with 750K visits, a decrease of 87K from the previous month, making up 99.0% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 750K | −87K | 99.0% | |||||||
| 2.5K | +83 | 0.3% | |||||||
| 759 | +11 | 0.1% | |||||||
| 682 | +5 | 0% | |||||||
| 543 | −23 | 0% | |||||||
dvla.gov.uk ranks #1 for "private reg" in United Kingdom and receives 57K monthly visits from this keyword alone, an increase of 2.1K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| private reg | 64K | +2.0K | 57K | +2.1K | 1 | ||||
| private number plates | 65K | −2.0K | 56K | −1.8K | 1 | ||||
| dvla number plates | 60K | +6.0K | 47K | +4.8K | 1 | ||||
| private plates | 103K | −13K | 43K | +17K | 2 → 1 | ||||
| personalised number plates | 60K | −5.0K | 32K | −30K | 1 | ||||
absolutereg.co.uk, regtransfers.co.uk and plates4less.co.uk rank in the top 10 organic search results for the same keywords that dvla.gov.uk gets the most traffic from. Discover more competitors of dvla.gov.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| absolutereg.co.uk | 98K | 431 | |||||||
| regtransfers.co.uk | 361K | 2.0K | |||||||
| plates4less.co.uk | 296K | 565 | |||||||
| carreg.co.uk | 63K | 1.7K | |||||||
| platehunter.com | 77K | 280 | |||||||
As of June 2025, dvla.gov.uk's Domain Rating is 74. dvla.gov.uk is linked by 3.3K websites, indicating an increase of 197 referring sites from the previous month.
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