rakuten.co.jp

Explicit content

Rakuten.co.jp is the official site of Rakuten, Japan's leading e-commerce platform that offers a diverse range of products and services, from online shopping and travel to digital content and financial services. Users can explore a vast selection of items across various categories, enjoy cashback rewards, and benefit from exclusive deals. The platform aims to enhance the shopping experience through its user-friendly interface and personalized recommendations, making it a go-to destination for consumers looking for convenience and value.

In addition to shopping, Rakuten provides engaging services such as Rakuten Travel, which allows users to book accommodations and experiences, and Rakuten Books for reading enthusiasts. The site fosters a vibrant online community where customers can share reviews and recommendations, contributing to a more informed shopping experience. With its commitment to customer satisfaction and innovation, Rakuten continues to expand its services and reach, maintaining a prominent position in the competitive digital marketplace.

Search Traffic for rakuten.co.jp

June 2025

In June 2025, rakuten.co.jp saw a decrease in search traffic, reaching 91M visits, which is a decrease of 3.4M visits compared to the previous month. The traffic value increased to 13M, a growth of 30K.

Traffic
91
M
3.4M
Traffic value
$13M
+30K
Keywords
8.4M

Traffic by location for rakuten.co.jp

For rakuten.co.jp, Japan dominates traffic with 90M visits, a decrease of 3.4M from the previous month, making up 99.3% of the total traffic.

Location

Traffic

Share

90M3.4M99.3%
232K10K0.2%
55K+5.7K0%
54K10K0%
50K3.3K0%
Sign up for Ahrefs to see data for all locations.

Top keywords for rakuten.co.jp

Japan

rakuten.co.jp ranks #1 for "楽天" in Japan and receives 6.4M monthly visits from this keyword alone, a decrease of 611K from the previous month.

Keyword

Volume

Traffic

Position

楽天6.7M640K6.4M611K

1

楽天市場1.4M150K1.4M136K

1

楽天トラベル2.4M+320K1.4M+182K

1

楽天モバイル834K138K792K+145K

1

父の日2.0M615K

1

Sign up for Ahrefs to see data for all keywords.

Top competing websites of rakuten.co.jp

Japan

amazon.co.jp, my-best.com and jtb.co.jp rank in the top 10 organic search results for the same keywords that rakuten.co.jp gets the most traffic from. Discover more competitors of rakuten.co.jp.

Similarly ranked websites to rakuten.co.jp

rakuten.co.jp ranks 48th, placing it between mercadolivre.com.br, which has 93M visits and ranks 47th, and dpboss.boston, with 90M visits, ranking 49th.

Website

Traffic

Rank

ikea.com94M4.2M462
mercadolivre.com.br93M1.5M472
rakuten.co.jp91M3.4M482
dpboss.boston90M14M496
tripadvisor.com90M+380K501
See all top-ranked websites →

Backlink Profile of rakuten.co.jp

June 2025

As of June 2025, rakuten.co.jp's Domain Rating is 93. rakuten.co.jp is linked by 424K websites, indicating a decrease of 2.7K referring sites from the previous month.

Domain Rating
93
Linking websites
424K
2.7K

Unlock more data with Ahrefs

Get an in-depth look at the organic search traffic and backlink profile of any website or URL.