Topical relevance refers to how closely the content of a webpage aligns with a specific subject or theme. It’s a shift from traditional keyword-focused optimization to a more holistic approach that considers the overall subject matter of the content.
In the context of link-building, topical relevance means that the content of the linking page is closely related to the content of the linked page.
To achieve topical relevance, content creators should focus on covering a topic in-depth, addressing various subtopics and related questions. This not only enhances user experience by providing comprehensive and useful information but also signals to search engines the page’s relevancy and authority on the subject. As a result, pages with high topical relevance are often rewarded with better search engine rankings, as they are seen as valuable resources for users seeking information on that particular topic.