Amazon.co.uk is your one-stop online shopping destination in the UK, offering an extensive range of products from electronics and clothing to books and home essentials. With user-friendly navigation and personalized recommendations, customers can easily explore millions of items, enjoy competitive prices, and benefit from seamless delivery options, including same-day and next-day service in select areas. Stay updated with the latest deals and exclusive offers, and enjoy a secure shopping experience with comprehensive customer support.
From bestsellers to unique finds, Amazon.co.uk caters to every shopper's needs and preferences, featuring a diverse selection of products across various categories. Whether you're looking for the latest gadgets, fashionable apparel, or household goods, you'll discover unbeatable prices and convenient purchasing options. Join millions of satisfied customers who trust Amazon for their everyday shopping, and take advantage of user reviews and ratings to make informed decisions before you buy. With dedicated services like Amazon Prime, shopping has never been more convenient and enjoyable.
Rank by traffic
In June 2025, amazon.co.uk saw a decrease in search traffic, reaching 64M visits, which is a decrease of 3.2M visits compared to the previous month. The traffic value increased to 13M, a growth of 369K.
For amazon.co.uk, United Kingdom dominates traffic with 61M visits, a decrease of 3.0M from the previous month, making up 94.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 61M | −3.0M | 94.4% | |||||||
| 580K | −119K | 0.8% | |||||||
| 532K | +151K | 0.8% | |||||||
| 273K | +29K | 0.4% | |||||||
| 244K | −45K | 0.3% | |||||||
amazon.co.uk ranks #1 for "amazon" in United Kingdom and receives 11M monthly visits from this keyword alone, an increase of 2.8M from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon | 11M | +360K | 11M | +2.8M | 1 | ||||
| amazon uk | 7.0M | −40K | 6.6M | −41K | 1 | ||||
| amazon prime | 1.1M | +70K | 1.0M | +70K | 1 | ||||
| wordle uk | 1.1M | 122K | −23K | 5 | |||||
| amazon music | 109K | +2.0K | 100K | +1.4K | 1 | ||||
argos.co.uk, therange.co.uk and currys.co.uk rank in the top 10 organic search results for the same keywords that amazon.co.uk gets the most traffic from. Discover more competitors of amazon.co.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| argos.co.uk | 17M | 82K | |||||||
| therange.co.uk | 4.6M | 105K | |||||||
| currys.co.uk | 7.6M | 66K | |||||||
| amazon.com | 449M | 570K | |||||||
| samsung.com | 95M | 104K | |||||||
amazon.co.uk ranks 70th, placing it between weather.com, which has 64M visits and ranks 69th, and walmart.com, with 64M visits, ranking 71st.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon.it | 65M | +17M | 68 | ↓1 | |||||
| weather.com | 64M | −6.2M | 69 | ||||||
| amazon.co.uk | 64M | −3.2M | 70 | ↑2 | |||||
| walmart.com | 64M | −9.9M | 71 | ↑3 | |||||
| webmd.com | 64M | −7.6M | 72 | ↓1 | |||||
As of June 2025, amazon.co.uk's Domain Rating is 93. amazon.co.uk is linked by 579K websites, indicating a decrease of 6.5K referring sites from the previous month.
Get an in-depth look at the organic search traffic and backlink profile of any website or URL.