Explore the official website of Stats NZ, the government agency responsible for collecting, analyzing, and disseminating essential data about New Zealand's population, economy, and society. Discover a wealth of statistics that empower informed decision-making and provide insights into various sectors, including demographics, health, and environmental trends. Access a plethora of resources, reports, and data visualizations that help New Zealanders and organizations understand complex information in a user-friendly manner, promoting transparency and evidence-based policy development. Whether you’re a researcher, student, or simply curious about New Zealand's data, Stats NZ offers a comprehensive platform to meet your informational needs.
Rank by traffic
In June 2025, stats.govt.nz saw a decrease in search traffic, reaching 40K visits, which is a decrease of 10K visits compared to the previous month. The traffic value decreased to 16K, a reduction of 4.8K.
For stats.govt.nz, New Zealand dominates traffic with 26K visits, a decrease of 9.5K from the previous month, making up 66.1% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 26K | −9.5K | 66.1% | |||||||
| 6.0K | −292 | 14.7% | |||||||
| 2.2K | −413 | 5.5% | |||||||
| 1.6K | −79 | 3.8% | |||||||
| 1.1K | +220 | 2.7% | |||||||
stats.govt.nz ranks #1 for "inflation nz" in New Zealand and receives 2.4K monthly visits from this keyword alone, an increase of 509 from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| inflation nz | 3.2K | +600 | 2.4K | +509 | 1 | ||||
| stats nz | 1.6K | −700 | 1.5K | −655 | 1 | ||||
| census | 1.7K | 1.4K | +23 | 1 | |||||
| nz population 2024 | 2.4K | −1.0K | 1.1K | +373 | 3 → 1 | ||||
| nz population 2023 | 2.0K | 948 | 1 | ||||||
ons.gov.uk, newzealand.com and nmfn.com rank in the top 10 organic search results for the same keywords that stats.govt.nz gets the most traffic from. Discover more competitors of stats.govt.nz.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| ons.gov.uk | 570K | 11K | |||||||
| newzealand.com | 959K | 6.9K | |||||||
| nmfn.com | 31K | 63 | |||||||
| bea.gov | 142K | 3.1K | |||||||
| usinflationcalculator.com | 255K | 72 | |||||||
As of June 2025, stats.govt.nz's Domain Rating is 80. stats.govt.nz is linked by 10K websites, indicating an increase of 6 referring sites from the previous month.
Get an in-depth look at the organic search traffic and backlink profile of any website or URL.