The Beginner’s
Guide to SEO

Your SEO journey starts here!

SEO Book for Beginners

We turned the seven chapters of our beginner’s guide to SEO into a beautiful hardcover book.

Take a look →
Ahrefs book

SEO Glossary

If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know.


Links from a page on one website to another.


The words and phrases that people type into search engines to find what they’re looking for.

Long-tail keywords:

Keywords with low search volumes.


This stands for Search Engine Results Pages. They’re the pages that Google and other search engines show in response to a user’s search query.

SERP features:

Non-traditional search results (not a ’blue link’) like videos, tweets boxes, or featured snippets.

Featured snippets:

Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.

Rich snippets:

Search results with additional valuable information displayed alongside them (e.g., star ratings, cooking times, etc.)


Emailing relevant bloggers and journalists to tell them about your content.

Learn more industry jargon in our SEO Glossary.

SEO for Local Businesses

People don’t search for local businesses in the Yellow Pages anymore. They use Google. Learn how to get more business from organic search with our SEO guides for local businesses.

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Looking for more resources? Check out our blog and YouTube channel.

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