Website Structure

What is Website Structure?

Website structure or website architecture refers to how the web pages on a site are interconnected in an organized and structured manner. It dictates how visitors can navigate through the website and how search engine crawlers discover and interpret the pages.

Here’s an example of the most common type of website structure called “pyramid”

Why is website structure important?

For User Experience (UX)

A clear and logical structure helps users navigate your website smoothly, allowing them to find the information they’re faster and easier. This directly contributes to a positive user experience and can increase the amount of time a visitor spends on your site, as well as the likelihood of them returning (return rate).

For SEO

A well-structured website is easier for search engine bots to crawl, meaning they can discover and index your pages smoothly.

Also, website structure can help you “nominate” the most important pages of your site via internal links. This potentially improves your website’s ranking in search engine results, increasing its visibility.