The official government website of the United Kingdom, www.gov.uk, serves as a comprehensive resource for citizens and residents seeking information on a wide array of public services and government-related topics. Visitors can find guidance on everything from applying for benefits and learning about taxes to accessing driving licenses and health services. The site is designed to provide clear and accessible information, ensuring that individuals have the tools they need to navigate government processes effectively.
At www.gov.uk, users can stay updated on important government announcements, legislative changes, and public policies that impact daily life. The website serves as a hub for news, advice, and practical resources, empowering individuals to engage with government services and take advantage of available opportunities. With its user-friendly interface and extensive content, the site reflects the UK's commitment to transparency and accessibility in public service.
Rank by traffic
In June 2025, www.gov.uk saw a decrease in search traffic, reaching 61M visits, which is a decrease of 8.0M visits compared to the previous month. The traffic value decreased to 32M, a reduction of 3.6M.
For www.gov.uk, United Kingdom dominates traffic with 58M visits, a decrease of 7.7M from the previous month, making up 94.8% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 58M | −7.7M | 94.8% | |||||||
| 781K | −46K | 1.2% | |||||||
| 438K | −25K | 0.7% | |||||||
| 133K | −358 | 0.2% | |||||||
| 107K | +1.6K | 0.1% | |||||||
www.gov.uk ranks #1 for "universal credit" in United Kingdom and receives 6.4M monthly visits from this keyword alone, a decrease of 380K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| universal credit | 6.6M | +40K | 6.4M | −380K | 1 | ||||
| mot check | 2.3M | +100K | 2.5M | +111K | 1 | ||||
| universal credit login | 2.5M | −20K | 1.7M | −14K | 1 | ||||
| companies house | 890K | +8.0K | 894K | +7.6K | 1 | ||||
| universal credit log in | 1.1M | −20K | 757K | −13K | 1 | ||||
service.gov.uk, nidirect.gov.uk and blog.gov.uk rank in the top 10 organic search results for the same keywords that www.gov.uk gets the most traffic from. Discover more competitors of www.gov.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| service.gov.uk | 23M | 69K | |||||||
| nidirect.gov.uk | 1.7M | 5.8K | |||||||
| blog.gov.uk | 451K | 17K | |||||||
| hmrc.gov.uk | 206K | 10K | |||||||
| motorway.co.uk | 387K | 670 | |||||||
www.gov.uk ranks 77th, placing it between nike.com, which has 61M visits and ranks 76th, and cambridge.org, with 60M visits, ranking 78th.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| nba.com | 62M | −18M | 75 | ↑1 | |||||
| nike.com | 61M | −6.8M | 76 | ↑2 | |||||
| www.gov.uk | 61M | −8.0M | 77 | ↑2 | |||||
| cambridge.org | 60M | −2.9M | 78 | ↑8 | |||||
| sahibinden.com | 59M | −4.3M | 79 | ↑3 | |||||
As of June 2025, www.gov.uk's Domain Rating is 93. www.gov.uk is linked by 583K websites, indicating a decrease of 6.1K referring sites from the previous month.
Get an in-depth look at the organic search traffic and backlink profile of any website or URL.