Wayfair.de is your one-stop online destination for home furnishings and décor. Discover an extensive selection of furniture, lighting, and accessories tailored to enhance every room in your home. With a user-friendly interface, you can easily browse through thousands of products to find the perfect items that suit your style and budget. Whether you're updating a single room or redesigning your entire home, Wayfair.de offers inspiration, quality, and convenience right at your fingertips. Enjoy exclusive deals, customer reviews, and seamless shopping to make your home transformation a breeze.
Rank by traffic
In July 2025, wayfair.de saw a decrease in search traffic, reaching 49K visits, which is a decrease of 8.9K visits compared to the previous month. The traffic value decreased to 20K, a reduction of 3.1K.
For wayfair.de, Germany dominates traffic with 47K visits, a decrease of 8.3K from the previous month, making up 94.9% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 47K | −8.3K | 94.9% | |||||||
| 1.3K | −350 | 2.6% | |||||||
| 707 | −143 | 1.4% | |||||||
| 199 | −1 | 0.4% | |||||||
| 142 | −34 | 0.2% | |||||||
wayfair.de ranks #1 for "wayfair" in Germany and receives 40K monthly visits from this keyword alone, a decrease of 78K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| wayfair | 143K | +7.0K | 40K | −78K | 1 | ||||
| wayfair de | 12K | +1.0K | 11K | +8.1K | 1 | ||||
| garderobenständer | 18K | +1.0K | 2.2K | +2.1K | 7 → 2 | ||||
| wayfair teppich | 1.8K | 2.0K | +1.4K | 1 | |||||
| couchtisch rund | 27K | +2.0K | 1.9K | −777 | 2 → 6 | ||||
wayfair.com, kare.de and moebel24.de rank in the top 10 organic search results for the same keywords that wayfair.de gets the most traffic from. Discover more competitors of wayfair.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| wayfair.com | 9.2M | 6.8K | |||||||
| kare.de | 94K | 3.8K | |||||||
| moebel24.de | 71K | 4.0K | |||||||
| moemax.de | 1.0M | 17K | |||||||
| segmueller.de | 386K | 10K | |||||||
As of July 2025, wayfair.de's Domain Rating is 64, reflecting a decrease of 1 point since the previous month. wayfair.de is linked by 1.0K websites, indicating a decrease of 2 referring sites from the previous month.
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