University of Massachusetts Amherst

Explore UMass.edu, the official website of the University of Massachusetts, where academic excellence meets vibrant campus life. Discover a wide range of programs, resources, and opportunities designed to empower students and foster a community of innovation and leadership. From cutting-edge research initiatives to engaging extracurricular activities, UMass provides a comprehensive educational experience that prepares individuals for success in their careers and in life. Join a diverse network of learners and educators committed to shaping the future through knowledge, collaboration, and social impact.

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Search Traffic for umass.edu

June 2025

In June 2025, umass.edu saw a decrease in search traffic, reaching 303K visits, which is a decrease of 85K visits compared to the previous month. The traffic value decreased to 366K, a reduction of 100K.

Traffic
303
K
85K
Traffic value
$366K
100K
Keywords
495K

Traffic by location for umass.edu

For umass.edu, United States dominates traffic with 246K visits, a decrease of 74K from the previous month, making up 81.0% of the total traffic.

Location

Traffic

Share

246K74K81.0%
22K6.8K7.2%
8.0K1.3K2.6%
4.3K2941.4%
3.5K4861.1%
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Top keywords for umass.edu

United States

umass.edu ranks #1 for "umass amherst" in United States and receives 22K monthly visits from this keyword alone, a decrease of 85 from the previous month.

Keyword

Volume

Traffic

Position

umass amherst44K22K85

1

umass19K10.0K+63

1

university of massachusetts amherst9.4K+1.2K3.4K+352

1

greek letters sorority9.3K+9.3K3.4K+3.4K

1

crabgrass61K+10K2.3K101

4 →

5

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Top competing websites of umass.edu

United States

uml.edu, umb.edu and umassd.edu rank in the top 10 organic search results for the same keywords that umass.edu gets the most traffic from. Discover more competitors of umass.edu.

Website

Traffic

Pages

uml.edu142K12K
umb.edu408K37K
umassd.edu102K6.3K
amherst.edu72K13K
massachusetts.edu10K835
See more competitors & alternatives →

Backlink Profile of umass.edu

June 2025

As of June 2025, umass.edu's Domain Rating is 88. umass.edu is linked by 91K websites, indicating a decrease of 1.4K referring sites from the previous month.

Domain Rating
88
Linking websites
91K
1.4K

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