The Spinoff is New Zealand's go-to platform for insightful commentary, engaging journalism, and a unique take on the cultural landscape. It offers a diverse range of articles, features, and multimedia content, delving into politics, entertainment, and lifestyle topics. With a strong focus on local stories and voices, The Spinoff serves as a vibrant hub for readers looking to stay informed and entertained while exploring the nuances of contemporary Kiwi life. Its commitment to quality writing and thought-provoking analysis makes it an essential stop for anyone wanting to understand the pulse of New Zealand society.
Rank by traffic
In May 2025, thespinoff.co.nz saw an increase in search traffic, reaching 132K visits, which is an increase of 49K visits compared to the previous month. The traffic value increased to 44K, a growth of 29K.
For thespinoff.co.nz, New Zealand dominates traffic with 61K visits, a decrease of 1.6K from the previous month, making up 46.1% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 61K | −1.6K | 46.1% | |||||||
| 56K | +48K | 42.7% | |||||||
| 5.1K | +921 | 3.8% | |||||||
| 4.6K | +1.2K | 3.4% | |||||||
| 1.3K | +367 | 0.9% | |||||||
thespinoff.co.nz ranks #1 for "the spinoff" in New Zealand and receives 9.1K monthly visits from this keyword alone, an increase of 349 from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| the spinoff | 9.3K | +300 | 9.1K | +349 | 1 | ||||
| spinoff | 6.1K | +500 | 6.3K | +510 | 1 | ||||
| matariki 2024 | 34K | +34K | 1.3K | +1.3K | 8 | ||||
| married at first sight nz 2024 | 2.5K | −2.5K | 1.1K | +474 | 3 → 1 | ||||
| cast of married at first sight nz | 2.9K | +1.2K | 1.0K | +363 | 1 | ||||
stuff.co.nz, newzealand.com and nzherald.co.nz rank in the top 10 organic search results for the same keywords that thespinoff.co.nz gets the most traffic from. Discover more competitors of thespinoff.co.nz.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| stuff.co.nz | 2.8M | 61K | |||||||
| newzealand.com | 1.1M | 6.8K | |||||||
| nzherald.co.nz | 3.2M | 100K | |||||||
| bluey.tv | 1.6M | 1.5K | |||||||
| commonsensemedia.org | 3.7M | 80K | |||||||
As of May 2025, thespinoff.co.nz's Domain Rating is 77. thespinoff.co.nz is linked by 16K websites, indicating an increase of 309 referring sites from the previous month.
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