Explicit content
The National is a leading Scottish news website that offers in-depth reporting, analysis, and commentary on a wide range of topics affecting Scotland and beyond. Covering politics, culture, and social issues, it aims to provide readers with a nuanced understanding of current affairs through a distinctively Scottish lens. The site features articles from experienced journalists and thought leaders, promoting informed discussions on key issues such as independence, sustainability, and community. With up-to-the-minute updates and a commitment to quality journalism, The National serves as a vital resource for anyone looking to stay informed about Scotland's evolving landscape.
Rank by traffic
In June 2025, thenational.scot saw a decrease in search traffic, reaching 157K visits, which is a decrease of 14K visits compared to the previous month. The traffic value decreased to 27K, a reduction of 13K.
For thenational.scot, United Kingdom dominates traffic with 135K visits, a decrease of 13K from the previous month, making up 86.1% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 135K | −13K | 86.1% | |||||||
| 5.1K | +365 | 3.2% | |||||||
| 2.0K | +662 | 1.2% | |||||||
| 1.8K | +1.3K | 1.1% | |||||||
| 1.3K | −545 | 0.7% | |||||||
thenational.scot ranks #1 for "john swinney" in United Kingdom and receives 8.3K monthly visits from this keyword alone, an increase of 8.3K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| john swinney | 73K | +73K | 8.3K | +8.3K | 1 | ||||
| scottish news | 92K | −5.0K | 7.3K | +733 | 1 | ||||
| the national newspaper | 8.3K | +500 | 7.0K | +451 | 1 | ||||
| cast of blue lights | 104K | +104K | 6.3K | +6.3K | 6 | ||||
| the national scotland | 6.6K | 6.2K | +27 | 1 | |||||
heraldscotland.com, stv.tv and scotsman.com rank in the top 10 organic search results for the same keywords that thenational.scot gets the most traffic from. Discover more competitors of thenational.scot.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| heraldscotland.com | 264K | 58K | |||||||
| stv.tv | 352K | 25K | |||||||
| scotsman.com | 636K | 67K | |||||||
| thescottishsun.co.uk | 896K | 48K | |||||||
| glasgowtimes.co.uk | 188K | 49K | |||||||
As of June 2025, thenational.scot's Domain Rating is 76. thenational.scot is linked by 19K websites, indicating a decrease of 423 referring sites from the previous month.
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