Meta Description: Explore the Ministry of Business, Innovation and Employment (MBIE) website to discover a wealth of information and resources designed to support New Zealand's economy, workforce, and business environment. The site offers insights into government policies, business opportunities, regulatory services, and various initiatives aimed at fostering innovation and growth across sectors. Stay informed about critical economic developments, access tools for business growth, and learn about the dedicated services available to both entrepreneurs and established businesses in New Zealand. Engage with a range of resources that facilitate collaboration between government and industry to enhance productivity and prosperity for all New Zealanders.
Rank by traffic
In January 2025, mbie.govt.nz saw a decrease in search traffic, reaching 29K visits, which is a decrease of 284 visits compared to the previous month. The traffic value decreased to 10K, a reduction of 1.8K.
For mbie.govt.nz, New Zealand dominates traffic with 27K visits, a decrease of 302 from the previous month, making up 90.3% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 27K | −302 | 90.3% | |||||||
| 915 | −45 | 3.0% | |||||||
| 690 | +76 | 2.3% | |||||||
| 449 | +106 | 1.4% | |||||||
| 226 | +52 | 0.7% | |||||||
mbie.govt.nz ranks #1 for "mbie" in New Zealand and receives 3.4K monthly visits from this keyword alone, an increase of 173 from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| mbie | 4.2K | +200 | 3.4K | +173 | 1 | ||||
| mbie careers | 1.7K | 1.7K | −17 | 1 | |||||
| mbie jobs | 1.4K | 1.5K | +77 | 1 | |||||
| minimum wage nz 2023 | 7.1K | 695 | +207 | 8 → 6 | |||||
| minimum wage nz 2024 | 7.4K | +200 | 645 | +310 | 8 → 5 | ||||
immigration.govt.nz, legislation.govt.nz and employment.govt.nz rank in the top 10 organic search results for the same keywords that mbie.govt.nz gets the most traffic from. Discover more competitors of mbie.govt.nz.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| immigration.govt.nz | 695K | 2.4K | |||||||
| legislation.govt.nz | 109K | 15K | |||||||
| employment.govt.nz | 91K | 378 | |||||||
| companiesoffice.govt.nz | 89K | 658 | |||||||
| business.govt.nz | 81K | 639 | |||||||
As of January 2025, mbie.govt.nz's Domain Rating is 81, reflecting an increase of 1 point since the previous month. mbie.govt.nz is linked by 6.9K websites, indicating an increase of 51 referring sites from the previous month.
Get an in-depth look at the organic search traffic and backlink profile of any website or URL.