Introducing: Portfolios
By Andrei Țiț
Product Marketing at Ahrefs
How Portfolios work
With Portfolios, you group a list of targets (domains, subfolders, or URLs) and view their aggregated metrics in Site Explorer’s reports.
From here:
1. Add URLs from up to 10 different domains
2. Select the preferred protocol and target mode
3. Name the portfolio
4. Share it with your team members
Once saved, the portfolio will always be shown on your dashboard, along with top-level metrics.
Clicking on any of the metrics will take you to the corresponding report in Site Explorer.
Now that you’re familiar with the interface, let’s jump into a few use cases.
Use cases
Depending on the target URLs added, you can use Portfolios to track the performance of:
1. Your competitors
Add your competitors’ websites to a portfolio to get extensive competitive intelligence insights:
- See the top winners and losers in terms of their top pages and keywords: (Top pages report > Traffic filter: Improved)
- Check out the pace at which they acquire new links and referring domains: (Backlinks report > Dofollow > New backlinks > Status: Newly published)
- Study their paid ads and paid keywords to understand which ones resonate with your target audience: (Paid pages report > Keywords and Ads nested tables)
2. Your content writers and their portfolios
If you have an internal content team, create a portfolio for each content writer and track their performance over time.
For example, our author here has written 147 articles, which rank for 46,000 keywords that generate close to 250,000 organic search visits a month.
You can also go one step further and compare your content team’s portfolios. This should help you with your overall content strategy and hiring decisions.
3. Your published content on your client’s website
If you work in an agency, you can create a portfolio of your published content on your client’s website and track the percentage (%) of organic traffic and backlinks it has generated compared to the rest of the website.
The ROI of your content should be more transparent this way.
For example, if we were to group our free tools into a portfolio, we’d notice they generate close to 937,000 organic search traffic a month.
That’s 34% of our total traffic of 2.7 million search visits.
4. Your regional performance
If your business or brand operates in multiple countries or regions, Portfolios can help you fine-tune your local SEO strategy by tracking performance at a more granular level.
For example, if you have different websites or subfolders for each region (e.g., example.com/uk/ and example.com/us/), you can add them to a regional portfolio and:
- Analyze regional keyword performance – See which keywords are driving traffic in each location and identify gaps in your local SEO strategy.
- Compare performance across locations – Spot trends and differences in traffic and backlinks between regions, and adjust your content creation and link-building efforts.
Upcoming features
Portfolios are available for new Standard, Advanced, and Enterprise plans.
We have plans for APIv3 endpoints for Portfolios, and we’re excited to see what other use cases you’re going to find!
If you have any feature suggestions that could enhance the tool, let us know on our Canny page or Ahrefs community.
Andrei Țiț is a product marketer at Ahrefs. He has been involved in product marketing at various SaaS companies for more than 6 years, specializing in content marketing and short form video. In his previous role as a product marketer at Paymo, he planned and executed go-to market launches, as well as managed product video tutorials - from production all the way to promotion.
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