Glasses Direct is your go-to destination for high-quality eyewear at affordable prices. With a vast selection of stylish frames and lenses, we cater to all preferences and budgets, ensuring you find the perfect pair to enhance your vision and complement your unique style. Our user-friendly website allows for easy navigation and a seamless shopping experience, whether you're looking for prescription glasses, sunglasses, or contact lenses. Take advantage of our virtual try-on feature to see how different styles look on you before making your purchase, and enjoy the convenience of home delivery right to your doorstep. At Glasses Direct, we prioritize customer satisfaction, offering exceptional service and an easy returns policy to ensure you are completely happy with your eyewear choice.
Rank by traffic
In July 2025, glassesdirect.co.uk saw a decrease in search traffic, reaching 313K visits, which is a decrease of 4.5K visits compared to the previous month. The traffic value decreased to 169K, a reduction of 35K.
For glassesdirect.co.uk, United Kingdom dominates traffic with 272K visits, a decrease of 3.3K from the previous month, making up 86.8% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 272K | −3.3K | 86.8% | |||||||
| 14K | −980 | 4.7% | |||||||
| 2.9K | −626 | 0.9% | |||||||
| 2.6K | +73 | 0.8% | |||||||
| 2.1K | +39 | 0.6% | |||||||
glassesdirect.co.uk ranks #1 for "glasses direct" in United Kingdom and receives 56K monthly visits from this keyword alone, a decrease of 807 from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| glasses direct | 145K | −2.0K | 56K | −807 | 1 | ||||
| prescription sunglasses | 31K | −6.0K | 20K | +4.3K | 1 | ||||
| glasses | 62K | 15K | −14 | 1 | |||||
| glasses online | 22K | +1.0K | 8.4K | +256 | 1 | ||||
| sunglasses | 117K | −15K | 6.5K | −7.6K | 2 → 3 | ||||
eyebuydirect.com, zennioptical.com and framesdirect.com rank in the top 10 organic search results for the same keywords that glassesdirect.co.uk gets the most traffic from. Discover more competitors of glassesdirect.co.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| eyebuydirect.com | 1.0M | 5.8K | |||||||
| zennioptical.com | 1.7M | 5.8K | |||||||
| framesdirect.com | 325K | 6.4K | |||||||
| eyeconic.com | 124K | 1.4K | |||||||
| warbyparker.com | 1.1M | 3.9K | |||||||
As of July 2025, glassesdirect.co.uk's Domain Rating is 54. glassesdirect.co.uk is linked by 6.0K websites, indicating an increase of 37 referring sites from the previous month.
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