10x Content

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).

    What is 10x content?

    10x content is the term used in content marketing to describe content that needs to be at least ten times better than the current top-ranking results for the target keyword in order to stand out and rank in top search results.

    The term was first introduced by Rand Fiskin in 2015 in one of his “Whiteboard Friday” episodes.