Xiaohongshu.com is a dynamic social media platform that combines e-commerce and user-generated content to create a unique sharing experience. Often referred to as "Little Red Book," it connects millions of users who share their authentic product reviews, lifestyle tips, and travel experiences through vibrant photos and engaging stories. The platform emphasizes community and creativity, allowing users to explore diverse content tailored to their interests while discovering new products and trends. Whether you're looking for fashion inspiration, beauty advice, or culinary delights, Xiaohongshu offers a rich resource for lifestyle enthusiasts seeking to engage with like-minded individuals and brands.
Rank by traffic
In April 2025, xiaohongshu.com saw an increase in search traffic, reaching 1.3M visits, which is an increase of 78K visits compared to the previous month. The traffic value increased to 612K, a growth of 14K.
For xiaohongshu.com, United States dominates traffic with 221K visits, an increase of 24K from the previous month, making up 16.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 221K | +24K | 16.4% | |||||||
| 205K | +7.4K | 15.2% | |||||||
| 181K | +16K | 13.5% | |||||||
| 152K | +4.0K | 11.3% | |||||||
| 102K | +10K | 7.6% | |||||||
xiaohongshu.com ranks #1 for "小红书" in United States and receives 28K monthly visits from this keyword alone, a decrease of 39 from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 小红书 | 29K | 28K | −39 | 1 | |||||
| xiaohongshu | 21K | −1.0K | 18K | −332 | 1 | ||||
| 小紅書 | 2.3K | 2.4K | 1 | ||||||
| xiao hong shu | 2.7K | 1.0K | 1 | ||||||
| xiaohongshu app | 1.0K | 374 | 1 | ||||||
restofworld.org, qq.com and zhihu.com rank in the top 10 organic search results for the same keywords that xiaohongshu.com gets the most traffic from. Discover more competitors of xiaohongshu.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| restofworld.org | 69K | 1.6K | |||||||
| qq.com | 2.2M | 60K | |||||||
| zhihu.com | 845K | 186K | |||||||
| baike.baidu.com | 8.4M | 130K | |||||||
| sohu.com | 658K | 191K | |||||||
As of April 2025, xiaohongshu.com's Domain Rating is 90. xiaohongshu.com is linked by 42K websites, indicating an increase of 2.0K referring sites from the previous month.
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