Wilko.com is your one-stop destination for home and garden essentials, offering a wide range of products at affordable prices. From DIY tools and home decor to gardening supplies and everyday household items, Wilko provides quality solutions to enhance your living space. With a user-friendly interface, customers can easily browse through various categories, find inspiration for their projects, and enjoy convenient online shopping. The site also features special offers and promotions, ensuring that you get the best value for your money while creating a comfortable and stylish home.
Rank by traffic
In May 2025, wilko.com saw an increase in search traffic, reaching 461K visits, which is an increase of 66K visits compared to the previous month. The traffic value increased to 62K, a growth of 7.8K.
For wilko.com, United Kingdom dominates traffic with 449K visits, an increase of 66K from the previous month, making up 97.5% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 449K | +66K | 97.5% | |||||||
| 2.9K | +42 | 0.6% | |||||||
| 791 | −31 | 0.1% | |||||||
| 564 | −13 | 0.1% | |||||||
| 530 | −19 | 0.1% | |||||||
wilko.com ranks #1 for "wilko" in United Kingdom and receives 158K monthly visits from this keyword alone, a decrease of 4.4K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| wilko | 170K | −5.0K | 158K | −4.4K | 1 | ||||
| wilkinsons | 64K | +47K | 56K | +41K | 1 | ||||
| wilkinson | 22K | +22K | 19K | +19K | 1 | ||||
| wilco | 18K | 14K | +162 | 1 | |||||
| wilko online | 5.4K | −500 | 5.1K | −541 | 1 | ||||
homebase.co.uk, therange.co.uk and bmstores.co.uk rank in the top 10 organic search results for the same keywords that wilko.com gets the most traffic from. Discover more competitors of wilko.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| homebase.co.uk | 1.0M | 49K | |||||||
| therange.co.uk | 4.2M | 105K | |||||||
| bmstores.co.uk | 2.3M | 19K | |||||||
| dunelm.com | 5.3M | 42K | |||||||
| diy.com | 11M | 231K | |||||||
As of May 2025, wilko.com's Domain Rating is 73. wilko.com is linked by 23K websites, indicating an increase of 1.1K referring sites from the previous month.
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