USAA - Financial Services for the Military Community

USAA.com is a comprehensive financial services platform dedicated to serving military members, veterans, and their families. With a strong emphasis on customer service and tailored offerings, USAA provides a wide range of products including banking, insurance, investment services, and advice specifically designed to meet the unique needs of those who have served in the armed forces. Visitors to the site can easily access various resources, such as tools for budgeting, retirement planning, and personalized insurance quotes, along with a wealth of educational articles aimed at financial literacy.

At USAA.com, users can manage their financial health with convenience and security. The platform features an intuitive user interface that allows for easy navigation between services, whether it's monitoring accounts, processing claims, or exploring new financial products. With mobile accessibility, members have the flexibility to conduct transactions on-the-go, ensuring they can maintain control of their financial well-being anytime, anywhere. USAA’s commitment to its members is reflected through its competitive rates, robust support network, and a mission to enhance the financial security of those who serve the nation.

Rank by traffic

Search Traffic for usaa.com

April 2025

In April 2025, usaa.com saw an increase in search traffic, reaching 2.9M visits, which is an increase of 402K visits compared to the previous month. The traffic value increased to 9.2M, a growth of 1.2M.

Traffic
2.9
M
+402K
Traffic value
$9.2M
+1.2M
Keywords
405K

Traffic by location for usaa.com

For usaa.com, United States dominates traffic with 2.8M visits, an increase of 397K from the previous month, making up 97.8% of the total traffic.

Location

Traffic

Share

2.8M+397K97.8%
16K+3.3K0.5%
5.8K+6750.2%
4.1K+2730.1%
4.0K+410.1%
Sign up for Ahrefs to see data for all locations.

Top keywords for usaa.com

United States

usaa.com ranks #1 for "usaa" in United States and receives 835K monthly visits from this keyword alone, a decrease of 340K from the previous month.

Keyword

Volume

Traffic

Position

usaa1.2M20K835K340K

1

usaa login127K+45K136K+48K

1

usaa insurance90K3.0K69K+27K

1

usaa car insurance47K7.0K37K5.8K

1

usaa auto insurance28K+2.0K22K+402

1

Sign up for Ahrefs to see data for all keywords.

Top competing websites of usaa.com

United States

libertymutual.com, geico.com and allstate.com rank in the top 10 organic search results for the same keywords that usaa.com gets the most traffic from. Discover more competitors of usaa.com.

Website

Traffic

Pages

libertymutual.com3.9M1.9K
geico.com4.3M1.8K
allstate.com6.1M14K
progressive.com6.7M3.4K
statefarm.com5.9M33K
See more competitors & alternatives

Backlink Profile of usaa.com

April 2025

As of April 2025, usaa.com's Domain Rating is 81, reflecting an increase of 1 point since the previous month. usaa.com is linked by 21K websites, indicating an increase of 466 referring sites from the previous month.

Domain Rating
81
+1
Linking websites
21K
+466

Unlock more data with Ahrefs

Get an in-depth look at the organic search traffic and backlink profile of any website or URL.