Otto.nl is your ultimate destination for a diverse range of products spanning fashion, home goods, electronics, and more. With a commitment to quality and customer satisfaction, this online shopping platform offers an extensive selection of items to cater to every style and need. Explore the latest trends and timeless classics, all available at competitive prices, while enjoying a seamless shopping experience with easy navigation and fast delivery options. Discover the convenience of shopping from home, where Otto's curated collections ensure you'll find exactly what you're looking for, whether you're updating your wardrobe or enhancing your living space.
Rank by traffic
In April 2025, otto.nl saw a decrease in search traffic, reaching 124K visits, which is a decrease of 30K visits compared to the previous month. The traffic value decreased to 26K, a reduction of 2.8K.
For otto.nl, Netherlands dominates traffic with 120K visits, a decrease of 30K from the previous month, making up 96.8% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 120K | −30K | 96.8% | |||||||
| 2.8K | −26 | 2.2% | |||||||
| 930 | +67 | 0.7% | |||||||
| 75 | +18 | 0% | |||||||
| 51 | −11 | 0% | |||||||
otto.nl ranks #1 for "otto" in Netherlands and receives 22K monthly visits from this keyword alone, a decrease of 2.5K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| otto | 97K | −11K | 22K | −2.5K | 1 | ||||
| broekrok dames | 7.7K | +1.1K | 858 | +610 | 4 → 1 | ||||
| strandjurk | 9.0K | −400 | 796 | +600 | 9 → 5 | ||||
| otto bikini | 700 | −400 | 667 | −330 | 1 | ||||
| otto nl | 2.4K | 660 | −1.3K | 1 | |||||
aboutyou.nl, bonprix.nl and peek-cloppenburg.nl rank in the top 10 organic search results for the same keywords that otto.nl gets the most traffic from. Discover more competitors of otto.nl.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| aboutyou.nl | 439K | 42K | |||||||
| bonprix.nl | 173K | 8.9K | |||||||
| peek-cloppenburg.nl | 251K | 19K | |||||||
| wehkamp.nl | 1.2M | 112K | |||||||
| zalando.nl | 3.3M | 128K | |||||||
As of April 2025, otto.nl's Domain Rating is 63. otto.nl is linked by 11K websites, indicating an increase of 745 referring sites from the previous month.
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