Medsafe, the New Zealand Medicines and Medical Devices Safety Authority, is committed to ensuring the safety, efficacy, and quality of medicines and medical devices for all New Zealanders. The website provides essential information on the regulation of pharmaceuticals, including guidelines for healthcare professionals, the evaluation of new medicines, and alerts on safety concerns or adverse effects. Users can access resources for reporting side effects, find information about approved medicines, and navigate the requirements for importing and exporting medical products. With a focus on public health and safety, Medsafe empowers individuals and professionals with the knowledge needed to make informed decisions regarding their health.
Rank by traffic
In February 2025, medsafe.govt.nz saw an increase in search traffic, reaching 1.2M visits, which is an increase of 53K visits compared to the previous month. The traffic value increased to 642K, a growth of 104K.
For medsafe.govt.nz, United States dominates traffic with 289K visits, an increase of 47K from the previous month, making up 23.7% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 289K | +47K | 23.7% | |||||||
| 159K | +1.3K | 13.0% | |||||||
| 139K | −4.2K | 11.4% | |||||||
| 108K | +6.2K | 8.8% | |||||||
| 93K | −3.6K | 7.6% | |||||||
medsafe.govt.nz ranks #1 for "precedex" in United States and receives 3.4K monthly visits from this keyword alone, an increase of 243 from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| precedex | 40K | +3.0K | 3.4K | +243 | 1 | ||||
| bactroban | 18K | 3.1K | +23 | 1 | |||||
| entresto | 155K | −1.0K | 1.9K | +695 | 13 → 11 | ||||
| macrobid | 94K | +4.0K | 1.8K | +397 | 9 → 8 | ||||
| strattera | 81K | −4.0K | 1.6K | −1.7K | 6 → 9 | ||||
medicines.org.uk, nps.org.au and empr.com rank in the top 10 organic search results for the same keywords that medsafe.govt.nz gets the most traffic from. Discover more competitors of medsafe.govt.nz.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| medicines.org.uk | 4.0M | 13K | |||||||
| nps.org.au | 1.2M | 7.7K | |||||||
| empr.com | 690K | 16K | |||||||
| drugs.com | 20M | 174K | |||||||
| medscape.com | 6.4M | 57K | |||||||
As of February 2025, medsafe.govt.nz's Domain Rating is 75. medsafe.govt.nz is linked by 4.9K websites, indicating an increase of 186 referring sites from the previous month.
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