Medsafe is the New Zealand government's regulatory authority responsible for the safety and efficacy of medicines and medical devices. The website provides essential information for healthcare professionals, consumers, and the pharmaceutical industry, including guidelines on drug registration, safety alerts, and the latest news related to medicine regulation. Users can access resources for reporting adverse drug reactions, understanding medication labeling, and navigating the approval process for new therapies. Medsafe plays a crucial role in ensuring that all therapeutic products available in New Zealand meet stringent standards for quality and safety, supporting public health and informed decision-making.
Rank by traffic
In June 2025, medsafe.govt.nz saw a decrease in search traffic, reaching 945K visits, which is a decrease of 53K visits compared to the previous month. The traffic value decreased to 427K, a reduction of 33K.
For medsafe.govt.nz, United States dominates traffic with 180K visits, a decrease of 11K from the previous month, making up 19.1% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 180K | −11K | 19.1% | |||||||
| 138K | −10K | 14.6% | |||||||
| 134K | −831 | 14.2% | |||||||
| 92K | +10K | 9.7% | |||||||
| 75K | −19K | 7.9% | |||||||
medsafe.govt.nz ranks #1 for "precedex" in United States and receives 3.4K monthly visits from this keyword alone, an increase of 243 from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| precedex | 40K | +3.0K | 3.4K | +243 | 1 | ||||
| bactroban | 18K | 3.1K | +23 | 1 | |||||
| entresto | 155K | −1.0K | 1.9K | +695 | 13 → 11 | ||||
| macrobid | 94K | +4.0K | 1.8K | +397 | 9 → 8 | ||||
| strattera | 81K | −4.0K | 1.6K | −1.7K | 6 → 9 | ||||
medicines.org.uk, nps.org.au and medcentral.com rank in the top 10 organic search results for the same keywords that medsafe.govt.nz gets the most traffic from. Discover more competitors of medsafe.govt.nz.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| medicines.org.uk | 3.8M | 14K | |||||||
| nps.org.au | 1.2M | 8.2K | |||||||
| medcentral.com | 292K | 4.0K | |||||||
| drugs.com | 20M | 217K | |||||||
| medscape.com | 6.1M | 58K | |||||||
As of June 2025, medsafe.govt.nz's Domain Rating is 75. medsafe.govt.nz is linked by 5.3K websites, indicating an increase of 294 referring sites from the previous month.
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