Direct Line is your go-to resource for comprehensive insurance products and services. With a focus on providing straightforward and cost-effective coverage options, Direct Line simplifies the process of purchasing insurance. Whether you're looking for car, home, or travel insurance, their user-friendly website allows you to compare policies and tailor your coverage to suit your unique needs. Additionally, the site offers expert advice and helpful tools to guide you through each step, ensuring you make informed decisions about your insurance investments. Enjoy peace of mind knowing that Direct Line is dedicated to delivering reliable service and support whenever you need it.
Rank by traffic
In January 2025, directline.com saw a decrease in search traffic, reaching 328K visits, which is a decrease of 44K visits compared to the previous month. The traffic value decreased to 554K, a reduction of 38K.
For directline.com, United Kingdom dominates traffic with 290K visits, a decrease of 39K from the previous month, making up 88.3% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 290K | −39K | 88.3% | |||||||
| 22K | −4.3K | 6.8% | |||||||
| 6.9K | −303 | 2.1% | |||||||
| 939 | +128 | 0.2% | |||||||
| 920 | −314 | 0.2% | |||||||
directline.com ranks #1 for "direct line" in United Kingdom and receives 176K monthly visits from this keyword alone, an increase of 88K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| direct line | 198K | +4.0K | 176K | +88K | 1 | ||||
| direct line car insurance | 99K | −1.0K | 95K | −1.3K | 1 | ||||
| directline | 39K | +2.0K | 21K | +1.1K | 1 | ||||
| direct line home insurance | 19K | +1.0K | 16K | +1.3K | 1 | ||||
| direct line insurance | 14K | +1.0K | 11K | +381 | 1 | ||||
admiral.com, aviva.co.uk and motability.co.uk rank in the top 10 organic search results for the same keywords that directline.com gets the most traffic from. Discover more competitors of directline.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| admiral.com | 1.5M | 806 | |||||||
| aviva.co.uk | 1.5M | 2.0K | |||||||
| motability.co.uk | 656K | 9.5K | |||||||
| lv.com | 493K | 1.6K | |||||||
| elephant.co.uk | 114K | 71 | |||||||
As of January 2025, directline.com's Domain Rating is 70. directline.com is linked by 3.3K websites, indicating an increase of 38 referring sites from the previous month.
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