Aviva.co.uk is the online portal for Aviva, one of the UK's leading insurance and financial services providers. The website offers a comprehensive range of products and services, including car, home, life, and health insurance, as well as investment and retirement solutions. Users can easily navigate through the site to find tailored insurance options, manage their policies, and access helpful resources and tools designed to assist them in making informed financial decisions. With a focus on customer service and support, Aviva.co.uk aims to provide a seamless experience for individuals and businesses seeking reliable insurance coverage and financial planning assistance.
Rank by traffic
In January 2025, aviva.co.uk saw a decrease in search traffic, reaching 1.5M visits, which is a decrease of 16K visits compared to the previous month. The traffic value decreased to 7.2M, a reduction of 493K.
For aviva.co.uk, United Kingdom dominates traffic with 1.4M visits, a decrease of 29K from the previous month, making up 92.3% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 1.4M | −29K | 92.3% | |||||||
| 33K | +4.3K | 2.2% | |||||||
| 13K | +1.5K | 0.8% | |||||||
| 12K | +939 | 0.8% | |||||||
| 4.6K | +366 | 0.3% | |||||||
aviva.co.uk ranks #1 for "aviva" in United Kingdom and receives 270K monthly visits from this keyword alone, an increase of 214 from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| aviva | 285K | 270K | +214 | 1 | |||||
| aviva login | 91K | 97K | +659 | 1 | |||||
| car insurance | 676K | +16K | 49K | −10K | 5 → 6 | ||||
| travel insurance | 649K | +19K | 48K | −10K | 5 → 6 | ||||
| my aviva | 43K | +1.0K | 45K | +1.3K | 1 | ||||
gocompare.com, legalandgeneral.com and lv.com rank in the top 10 organic search results for the same keywords that aviva.co.uk gets the most traffic from. Discover more competitors of aviva.co.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| gocompare.com | 2.7M | 1.8K | |||||||
| legalandgeneral.com | 533K | 3.7K | |||||||
| lv.com | 493K | 1.6K | |||||||
| dayinsure.com | 189K | 231 | |||||||
| tempcover.com | 99K | 242 | |||||||
As of January 2025, aviva.co.uk's Domain Rating is 78. aviva.co.uk is linked by 8.9K websites, indicating an increase of 32 referring sites from the previous month.
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