The official website of the Australian Government Department of Defence offers comprehensive information on Australia's defence policies, capabilities, and operations. Visitors can explore resources related to national security, defence strategy, and the roles of the Australian Defence Force. The site provides access to news updates, reports, and educational materials aimed at improving public understanding of defence issues. Users can also find information about recruitment, veterans' services, and partnerships with various stakeholders, ensuring transparency and engagement with the community. Through its user-friendly interface, the website serves as a vital hub for those interested in military affairs and national safety, reflecting the commitment of the Australian Government to protect and serve the nation.
Rank by traffic
In May 2025, defence.gov.au saw a decrease in search traffic, reaching 149K visits, which is a decrease of 42K visits compared to the previous month. The traffic value decreased to 82K, a reduction of 2.6K.
For defence.gov.au, Australia dominates traffic with 137K visits, a decrease of 36K from the previous month, making up 91.6% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 137K | −36K | 91.6% | |||||||
| 5.3K | +344 | 3.5% | |||||||
| 1.3K | −2.5K | 0.8% | |||||||
| 1.1K | +308 | 0.7% | |||||||
| 864 | −2.0K | 0.5% | |||||||
defence.gov.au ranks #1 for "adf" in Australia and receives 18K monthly visits from this keyword alone, an increase of 5.3K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| adf | 22K | +1.0K | 18K | +5.3K | 1 | ||||
| dreams defence | 2.0K | −100 | 2.6K | −29 | 1 | ||||
| dreams login | 1.5K | 2.4K | 1 | ||||||
| defence dreams | 2.0K | −100 | 2.4K | −36 | 1 | ||||
| defence news | 1.8K | −300 | 2.1K | −701 | 1 | ||||
apsjobs.gov.au, adfcareers.gov.au and army.gov.au rank in the top 10 organic search results for the same keywords that defence.gov.au gets the most traffic from. Discover more competitors of defence.gov.au.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| apsjobs.gov.au | 100K | 221 | |||||||
| adfcareers.gov.au | 80K | 664 | |||||||
| army.gov.au | 131K | 2.9K | |||||||
| defenceconnect.com.au | 7.4K | 3.9K | |||||||
| airforce.gov.au | 49K | 2.1K | |||||||
As of May 2025, defence.gov.au's Domain Rating is 80. defence.gov.au is linked by 18K websites, indicating an increase of 222 referring sites from the previous month.
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