australia.com

Australia's Official Tourism Website - Travel Information & Inspiration

Discover the beauty and diversity of Australia through a comprehensive guide on australia.com. Explore stunning landscapes, vibrant cities, and unique wildlife, while finding the best travel tips and itineraries to make the most of your Australian adventure. From the iconic Sydney Opera House to the breathtaking Great Barrier Reef, immerse yourself in the rich culture and natural wonders that Australia has to offer. Whether you’re an adrenaline junkie seeking adventure or a traveler looking for relaxation, australia.com has everything you need to plan your unforgettable journey Down Under.

Rank by traffic

Search Traffic for australia.com

March 2025

In March 2025, australia.com saw a decrease in search traffic, reaching 1.4M visits, which is a decrease of 130K visits compared to the previous month. The traffic value decreased to 358K, a reduction of 50K.

Traffic
1.4
M
130K
Traffic value
$358K
50K
Keywords
207K

Traffic by location for australia.com

For australia.com, Australia dominates traffic with 607K visits, a decrease of 35K from the previous month, making up 42.4% of the total traffic.

Location

Traffic

Share

607K35K42.4%
185K30K12.9%
82K3.7K5.7%
74K7.3K5.2%
56K5443.9%
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Top keywords for australia.com

Australia

australia.com ranks #1 for "australia" in Australia and receives 19K monthly visits from this keyword alone, an increase of 2.8K from the previous month.

Keyword

Volume

Traffic

Position

australia215K+5.0K19K+2.8K

2

airlie beach56K+6.0K13K+1.4K

1

school holidays 2024194K11K+8.6K

12

6

broome30K+6.0K7.4K+1.6K

1

hamilton island67K+5.0K4.3K+303

4

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Top competing websites of australia.com

Australia

visitvictoria.com, westernaustralia.com and safework.sa.gov.au rank in the top 10 organic search results for the same keywords that australia.com gets the most traffic from. Discover more competitors of australia.com.

Website

Traffic

Pages

visitvictoria.com428K6.0K
westernaustralia.com380K6.6K
safework.sa.gov.au122K1.1K
firstlighttravel.com.au9.0K705
destinationperth.com.au114K1.3K
See more competitors & alternatives

Backlink Profile of australia.com

March 2025

As of March 2025, australia.com's Domain Rating is 82. australia.com is linked by 29K websites, indicating an increase of 569 referring sites from the previous month.

Domain Rating
82
Linking websites
29K
+569

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