Vaseline.com is the official site for Vaseline, the trusted name in skincare products that have been used for generations. Discover a range of innovative solutions designed to hydrate and protect your skin, from their classic petroleum jelly to advanced lotions and creams tailored for various skin needs. The website offers in-depth information about the benefits of using Vaseline products, as well as tips and tutorials for achieving healthy, moisturized skin. Explore user testimonials and expert advice to enhance your skincare routine, ensuring your skin feels soft, smooth, and nourished.
On Vaseline.com, you can learn about the history and mission of Vaseline, a brand committed to providing effective skincare for every individual. The user-friendly interface allows visitors to easily navigate through different product lines tailored for various skin types and concerns, from dry skin relief to healing solutions for minor cuts and burns. Experience the reassurance that comes with using a brand with a legacy of quality and reliability, backed by extensive research and customer satisfaction.
The site also features engaging content that highlights the versatility of Vaseline products in everyday life. From beauty hacks to DIY skincare tips, the platform encourages users to think creatively about how to incorporate Vaseline into their routines. With a focus on community and connection, Vaseline.com invites customers to share their stories and experiences, fostering a supportive environment that champions skincare wellness for all.
Rank by traffic
In February 2025, vaseline.com saw a decrease in search traffic, reaching 496K visits, which is a decrease of 29K visits compared to the previous month. The traffic value decreased to 107K, a reduction of 3.0K.
For vaseline.com, United States dominates traffic with 100K visits, an increase of 1.8K from the previous month, making up 20.1% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 100K | +1.8K | 20.1% | |||||||
| 66K | −736 | 13.3% | |||||||
| 59K | −23K | 11.9% | |||||||
| 49K | +4.5K | 9.9% | |||||||
| 28K | +4.7K | 5.8% | |||||||
vaseline.com ranks #1 for "vaseline" in United States and receives 7.6K monthly visits from this keyword alone, a decrease of 1.4K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| vaseline | 78K | +2.0K | 7.6K | −1.4K | 1 | ||||
| vaseline body oil | 4.5K | 2.1K | −24 | 1 | |||||
| vaseline lip therapy | 13K | 1.8K | −1.1K | 1 → 3 | |||||
| is vaseline good for your lips | 5.2K | −200 | 1.5K | −558 | 1 | ||||
| vaseline stick | 5.4K | +200 | 1.3K | −203 | 2 → 3 | ||||
cerave.com, nivea.co.uk and eucerin.co.uk rank in the top 10 organic search results for the same keywords that vaseline.com gets the most traffic from. Discover more competitors of vaseline.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| cerave.com | 1.8M | 510 | |||||||
| nivea.co.uk | 418K | 645 | |||||||
| eucerin.co.uk | 63K | 266 | |||||||
| palmers.com | 115K | 850 | |||||||
| skinkraft.com | 221K | 711 | |||||||
As of February 2025, vaseline.com's Domain Rating is 68, reflecting an increase of 1 point since the previous month. vaseline.com is linked by 4.7K websites, indicating an increase of 167 referring sites from the previous month.
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