Vanguard.com is a leading investment management company that offers a wide range of financial services and products to help individuals and institutions achieve their investment goals. With a focus on low-cost index funds and a commitment to putting investors first, Vanguard provides tools and resources for retirement planning, wealth management, and investment education. Users can access their accounts, explore various investment options, and benefit from expert insights to make informed financial decisions. Vanguard's user-friendly platform and dedication to transparency make it a trusted choice for investors seeking to build and manage their portfolios effectively.
Rank by traffic
In January 2025, vanguard.com saw a decrease in search traffic, reaching 4.9M visits, which is a decrease of 165K visits compared to the previous month. The traffic value decreased to 5.0M, a reduction of 151K.
For vanguard.com, United States dominates traffic with 4.6M visits, a decrease of 170K from the previous month, making up 92.2% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 4.6M | −170K | 92.2% | |||||||
| 72K | −1.1K | 1.4% | |||||||
| 61K | −3.2K | 1.2% | |||||||
| 23K | +2.0K | 0.4% | |||||||
| 18K | +2.3K | 0.3% | |||||||
vanguard.com ranks #1 for "vanguard login" in United States and receives 801K monthly visits from this keyword alone, an increase of 39K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| vanguard login | 763K | +16K | 801K | +39K | 1 | ||||
| vanguard | 1.4M | +10K | 763K | −549K | 1 | ||||
| voo | 578K | −48K | 51K | −4.2K | 2 | ||||
| retirement calculator | 186K | +14K | 43K | +3.1K | 3 | ||||
| vangaurd | 44K | −1.0K | 40K | +822 | 1 | ||||
fidelity.com, schwab.com and morningstar.com rank in the top 10 organic search results for the same keywords that vanguard.com gets the most traffic from. Discover more competitors of vanguard.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| fidelity.com | 9.8M | 28K | |||||||
| schwab.com | 9.5M | 21K | |||||||
| morningstar.com | 3.5M | 173K | |||||||
| vanguard.com.au | 155K | 477 | |||||||
| vanguardplan.com | 48K | 19 | |||||||
As of January 2025, vanguard.com's Domain Rating is 83. vanguard.com is linked by 28K websites, indicating an increase of 332 referring sites from the previous month.
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