SoFi.com is your go-to destination for a variety of financial services designed to help you take control of your financial future. Whether you're looking to refinance your student loans, purchase a home, invest in the stock market, or simply manage your personal finances more effectively, SoFi offers a suite of products tailored to meet your needs. With competitive interest rates, user-friendly tools, and expert advice, SoFi empowers you to make informed decisions and achieve your financial goals. Plus, their member benefits program provides access to exclusive events, financial planning resources, and networking opportunities to further support your journey toward financial success.
Rank by traffic
In February 2025, sofi.com saw an increase in search traffic, reaching 2.4M visits, which is an increase of 250K visits compared to the previous month. The traffic value increased to 7.8M, a growth of 978K.
For sofi.com, United States dominates traffic with 2.2M visits, an increase of 247K from the previous month, making up 94.8% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 2.2M | +247K | 94.8% | |||||||
| 25K | +2.1K | 1.0% | |||||||
| 14K | −1.4K | 0.6% | |||||||
| 12K | −806 | 0.5% | |||||||
| 5.8K | +455 | 0.2% | |||||||
sofi.com ranks #1 for "sofi" in United States and receives 367K monthly visits from this keyword alone, a decrease of 177K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| sofi | 636K | +20K | 367K | −177K | 1 | ||||
| sofi stock | 654K | −47K | 105K | −32K | 2 | ||||
| sofi bank | 56K | +2.0K | 45K | +17K | 1 | ||||
| sofi login | 35K | −1.0K | 38K | −1.3K | 1 | ||||
| personal loans | 245K | +33K | 31K | +4.3K | 3 | ||||
discover.com, lendingtree.com and pnc.com rank in the top 10 organic search results for the same keywords that sofi.com gets the most traffic from. Discover more competitors of sofi.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| discover.com | 7.8M | 2.4K | |||||||
| lendingtree.com | 2.0M | 3.0K | |||||||
| pnc.com | 6.0M | 23K | |||||||
| wellsfargo.com | 9.5M | 24K | |||||||
| credible.com | 154K | 1.2K | |||||||
As of February 2025, sofi.com's Domain Rating is 82. sofi.com is linked by 24K websites, indicating an increase of 1.1K referring sites from the previous month.
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