REI.com is your ultimate destination for outdoor gear and apparel, offering a wide selection of high-quality products for camping, hiking, climbing, cycling, and more. With a commitment to sustainability and community, REI provides expert advice, gear reviews, and resources to help you make the most of your outdoor adventures. Whether you're a seasoned explorer or just starting out, you'll find everything you need to enjoy the great outdoors while embracing a lifestyle of adventure and exploration. Join the REI Co-op to access exclusive member benefits and connect with fellow outdoor enthusiasts.
Rank by traffic
In January 2025, rei.com saw a decrease in search traffic, reaching 5.4M visits, which is a decrease of 77K visits compared to the previous month. The traffic value decreased to 1.5M, a reduction of 44K.
For rei.com, United States dominates traffic with 5.1M visits, a decrease of 41K from the previous month, making up 93.6% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 5.1M | −41K | 93.6% | |||||||
| 85K | −7.5K | 1.5% | |||||||
| 26K | +185 | 0.4% | |||||||
| 21K | −4.5K | 0.3% | |||||||
| 20K | −809 | 0.3% | |||||||
rei.com ranks #1 for "rei" in United States and receives 1.3M monthly visits from this keyword alone, a decrease of 12K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| rei | 1.4M | −10K | 1.3M | −12K | 1 | ||||
| rei near me | 78K | +2.0K | 26K | −3.7K | 1 → 2 | ||||
| rei outlet | 23K | −3.0K | 22K | −3.1K | 1 | ||||
| rei co op | 24K | −1.0K | 19K | −866 | 1 | ||||
| hiking shoes | 57K | −2.0K | 18K | −7.6K | 1 | ||||
thenorthface.com, patagonia.com and arcteryx.com rank in the top 10 organic search results for the same keywords that rei.com gets the most traffic from. Discover more competitors of rei.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| thenorthface.com | 3.3M | 11K | |||||||
| patagonia.com | 3.1M | 25K | |||||||
| arcteryx.com | 1.6M | 6.9K | |||||||
| vuoriclothing.com | 919K | 3.0K | |||||||
| aloha-collection.com | 48K | 896 | |||||||
As of January 2025, rei.com's Domain Rating is 87. rei.com is linked by 93K websites, indicating an increase of 561 referring sites from the previous month.
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