Primark.com offers a vibrant shopping experience featuring affordable fashion for the whole family. Discover the latest trends in clothing, accessories, and homeware, all designed to provide style without breaking the bank. With a wide range of products available, from casual wear to seasonal collections, customers can easily find something that suits their taste. The user-friendly website ensures a seamless browsing experience, and shoppers can explore deals and special offers that make stylish living accessible. Whether you're looking for wardrobe staples or unique statement pieces, Primark has something for everyone.
Rank by traffic
In January 2025, primark.com saw a decrease in search traffic, reaching 8.2M visits, which is a decrease of 36K visits compared to the previous month. The traffic value decreased to 1.8M, a reduction of 14K.
For primark.com, United Kingdom dominates traffic with 2.7M visits, an increase of 38K from the previous month, making up 32.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 2.7M | +38K | 32.4% | |||||||
| 1.7M | +59K | 20.5% | |||||||
| 816K | −19K | 9.9% | |||||||
| 683K | −74K | 8.2% | |||||||
| 341K | +6.1K | 4.1% | |||||||
primark.com ranks #1 for "primark" in United Kingdom and receives 729K monthly visits from this keyword alone, an increase of 4.2K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| primark | 864K | +5.0K | 729K | +4.2K | 1 | ||||
| primark jobs | 19K | 18K | −705 | 1 | |||||
| primark careers | 15K | +1.0K | 15K | +146 | 1 | ||||
| primark near me | 37K | +2.0K | 9.8K | +2.4K | 1 → 2 | ||||
| primark suitcases | 7.2K | −1.0K | 7.8K | −2.1K | 1 | ||||
matalan.co.uk, cyberjammies.com and christmaspyjamas.co.uk rank in the top 10 organic search results for the same keywords that primark.com gets the most traffic from. Discover more competitors of primark.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| matalan.co.uk | 3.6M | 46K | |||||||
| cyberjammies.com | 102K | 645 | |||||||
| christmaspyjamas.co.uk | 90K | 127 | |||||||
| character.com | 88K | 2.6K | |||||||
| thechristmaspyjamas.co.uk | 35K | 54 | |||||||
As of January 2025, primark.com's Domain Rating is 76. primark.com is linked by 29K websites, indicating an increase of 170 referring sites from the previous month.
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