The National Payments Corporation of India (NPCI) website serves as the digital gateway for driving the digital payment ecosystem in India. It offers comprehensive information about various payment solutions like UPI, RuPay, and IMPS, aimed at promoting cashless transactions across the country. Users can explore initiatives, technological innovations, and the latest updates in the payment sector, all aimed at enhancing financial inclusion. The site also provides valuable resources for developers and businesses looking to integrate NPCI's payment systems into their platforms, fostering a seamless payment experience for consumers and merchants alike. Additionally, visitors can access insights into NPCI's mission, vision, and the crucial role it plays in revolutionizing the country's payment landscape for a modern economy.
Rank by traffic
In February 2025, npci.org.in saw an increase in search traffic, reaching 1.8M visits, which is an increase of 113K visits compared to the previous month. The traffic value increased to 224K, a growth of 35K.
For npci.org.in, India dominates traffic with 1.8M visits, an increase of 98K from the previous month, making up 97.5% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 1.8M | +98K | 97.5% | |||||||
| 8.7K | +7.8K | 0.4% | |||||||
| 6.2K | +291 | 0.3% | |||||||
| 5.6K | +1.1K | 0.3% | |||||||
| 2.9K | +2.5K | 0.1% | |||||||
npci.org.in ranks #1 for "npci" in India and receives 187K monthly visits from this keyword alone, a decrease of 2.0K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| npci | 283K | −3.0K | 187K | −2.0K | 1 | ||||
| npci link | 34K | −2.0K | 33K | −3.3K | 1 | ||||
| npci status | 32K | +1.0K | 28K | −27 | 1 | ||||
| upi | 138K | +2.0K | 27K | −5.7K | 1 | ||||
| fastag | 96K | −12K | 26K | −20K | 1 | ||||
bankofbaroda.in, icicibank.com and hdfcbank.com rank in the top 10 organic search results for the same keywords that npci.org.in gets the most traffic from. Discover more competitors of npci.org.in.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| bankofbaroda.in | 6.6M | 22K | |||||||
| icicibank.com | 12M | 14K | |||||||
| hdfcbank.com | 23M | 23K | |||||||
| phonepe.com | 840K | 3.2K | |||||||
| dbtbharat.gov.in | 339K | 147 | |||||||
As of February 2025, npci.org.in's Domain Rating is 79. npci.org.in is linked by 7.0K websites, indicating an increase of 457 referring sites from the previous month.
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