Explore the world of Mattel, where imagination meets play! Discover a vast array of iconic toys and games that have delighted children and families for generations. From Barbie to Hot Wheels, our products inspire creativity and adventure, encouraging kids to dream big and play even bigger. Visit us to find the latest collections, engaging activities, and resources that celebrate the joy of playtime. Join us in creating unforgettable memories with toys that spark joy and imagination in every child.
Rank by traffic
In January 2025, mattel.com saw an increase in search traffic, reaching 4.7M visits, which is an increase of 876K visits compared to the previous month. The traffic value increased to 589K, a growth of 83K.
For mattel.com, United States dominates traffic with 1.5M visits, an increase of 282K from the previous month, making up 31.6% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 1.5M | +282K | 31.6% | |||||||
| 721K | +195K | 15.3% | |||||||
| 412K | +199K | 8.8% | |||||||
| 279K | +27K | 5.9% | |||||||
| 253K | −5.5K | 5.3% | |||||||
mattel.com ranks #1 for "barbie" in United States and receives 234K monthly visits from this keyword alone, an increase of 115K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| barbie | 920K | +549K | 234K | +115K | 1 | ||||
| hot wheels | 111K | +3.0K | 67K | +16K | 1 | ||||
| monster high | 117K | +13K | 47K | +10K | 1 | ||||
| mattel | 74K | +15K | 44K | +1.9K | 1 | ||||
| polly pocket | 67K | +9.0K | 41K | +9.7K | 1 | ||||
unorules.com, hotwheelsmonstertruckslive.com and unoregler.com rank in the top 10 organic search results for the same keywords that mattel.com gets the most traffic from. Discover more competitors of mattel.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| unorules.com | 201K | 53 | |||||||
| hotwheelsmonstertruckslive.com | 77K | 211 | |||||||
| unoregler.com | 54K | 34 | |||||||
| hotwheelsunleashed.com | 34K | 48 | |||||||
| matteladventurepark.com | 18K | 11 | |||||||
As of January 2025, mattel.com's Domain Rating is 84. mattel.com is linked by 61K websites, indicating an increase of 413 referring sites from the previous month.
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