Healthcare.gov is the official health insurance marketplace for the United States, providing individuals and families with access to affordable health coverage options. The site offers a user-friendly interface where visitors can explore various health plans, compare prices, and find out if they qualify for financial assistance. With comprehensive resources and tools, Healthcare.gov aims to empower users to make informed decisions about their health insurance needs, ensuring they have the coverage necessary for their well-being. Whether you're looking to enroll during open enrollment or seeking information about special enrollment periods, Healthcare.gov serves as a vital resource for navigating the complexities of health insurance.
Rank by traffic
In February 2025, healthcare.gov saw an increase in search traffic, reaching 3.8M visits, which is an increase of 64K visits compared to the previous month. The traffic value increased to 14M, a growth of 429K.
For healthcare.gov, United States dominates traffic with 3.6M visits, an increase of 46K from the previous month, making up 95.9% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 3.6M | +46K | 95.9% | |||||||
| 39K | +9.8K | 1.0% | |||||||
| 26K | +287 | 0.6% | |||||||
| 17K | +719 | 0.4% | |||||||
| 7.7K | +1.4K | 0.2% | |||||||
healthcare.gov ranks #1 for "health insurance" in United States and receives 125K monthly visits from this keyword alone, an increase of 4.0K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| health insurance | 190K | +6.0K | 125K | +4.0K | 1 | ||||
| hsa | 161K | 118K | +35K | 2 → 1 | |||||
| marketplace | 786K | +8.0K | 81K | −66K | 2 → 5 | ||||
| marketplace insurance | 50K | 50K | −128 | 1 | |||||
| health insurance marketplace | 47K | −21K | 46K | −55K | 1 | ||||
uhc.com, anthem.com and coveredca.com rank in the top 10 organic search results for the same keywords that healthcare.gov gets the most traffic from. Discover more competitors of healthcare.gov.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| uhc.com | 2.1M | 13K | |||||||
| anthem.com | 2.1M | 13K | |||||||
| coveredca.com | 551K | 2.2K | |||||||
| ehealthinsurance.com | 284K | 9.1K | |||||||
| healthinsurance.org | 118K | 843 | |||||||
As of February 2025, healthcare.gov's Domain Rating is 89. healthcare.gov is linked by 58K websites, indicating an increase of 2.0K referring sites from the previous month.
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