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Rank by traffic
In February 2025, fragrancedirect.co.uk saw a decrease in search traffic, reaching 385K visits, which is a decrease of 54K visits compared to the previous month. The traffic value decreased to 141K, a reduction of 65K.
For fragrancedirect.co.uk, United Kingdom dominates traffic with 372K visits, a decrease of 52K from the previous month, making up 96.5% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 372K | −52K | 96.5% | |||||||
| 2.1K | −251 | 0.5% | |||||||
| 1.6K | +588 | 0.4% | |||||||
| 1.4K | −431 | 0.3% | |||||||
| 496 | −25 | 0.1% | |||||||
fragrancedirect.co.uk ranks #1 for "fragrance direct" in United Kingdom and receives 7.5K monthly visits from this keyword alone, a decrease of 14K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| fragrance direct | 23K | 7.5K | −14K | 1 | |||||
| perfume | 73K | +1.0K | 5.7K | +24 | 2 | ||||
| fragrance | 12K | 3.2K | +5 | 1 | |||||
| best perfume for men | 5.7K | 2.0K | +1.5K | 4 → 1 | |||||
| perfume for women | 13K | 1.3K | +834 | 3 → 2 | |||||
fragrantica.com, theperfumeshop.com and thefragranceshop.co.uk rank in the top 10 organic search results for the same keywords that fragrancedirect.co.uk gets the most traffic from. Discover more competitors of fragrancedirect.co.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| fragrantica.com | 6.4M | 30K | |||||||
| theperfumeshop.com | 3.1M | 4.2K | |||||||
| thefragranceshop.co.uk | 1.1M | 10K | |||||||
| perfumedirect.com | 352K | 2.5K | |||||||
| allbeauty.com | 323K | 11K | |||||||
As of February 2025, fragrancedirect.co.uk's Domain Rating is 66. fragrancedirect.co.uk is linked by 6.9K websites, indicating an increase of 73 referring sites from the previous month.
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