First Direct is a leading online bank in the UK, offering a range of financial services designed to meet the needs of modern customers. With a focus on exceptional customer service, First Direct provides easy access to banking through its user-friendly website and mobile app. Customers can manage their accounts, apply for loans, and access a variety of financial products, all while enjoying the convenience of 24/7 support. Whether you're looking for a current account, savings options, or mortgage solutions, First Direct is committed to helping you achieve your financial goals with transparency and reliability.
Rank by traffic
In January 2025, firstdirect.com saw a decrease in search traffic, reaching 419K visits, which is a decrease of 11K visits compared to the previous month. The traffic value decreased to 577K, a reduction of 26K.
For firstdirect.com, United Kingdom dominates traffic with 391K visits, a decrease of 15K from the previous month, making up 93.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 391K | −15K | 93.4% | |||||||
| 20K | +3.5K | 4.8% | |||||||
| 1.3K | +74 | 0.3% | |||||||
| 1.1K | +36 | 0.2% | |||||||
| 884 | −1 | 0.2% | |||||||
firstdirect.com ranks #1 for "first direct" in United Kingdom and receives 262K monthly visits from this keyword alone, an increase of 1.5K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| first direct | 268K | +1.0K | 262K | +1.5K | 1 | ||||
| first direct login | 44K | +4.0K | 44K | +4.4K | 1 | ||||
| first direct bank | 19K | 17K | 1 | ||||||
| first direct online banking | 8.1K | −600 | 8.3K | −719 | 1 | ||||
| first direct savings account | 6.0K | +100 | 6.6K | +536 | 1 | ||||
santander.co.uk, lloydsbank.com and natwest.com rank in the top 10 organic search results for the same keywords that firstdirect.com gets the most traffic from. Discover more competitors of firstdirect.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| santander.co.uk | 4.6M | 4.2K | |||||||
| lloydsbank.com | 4.3M | 4.9K | |||||||
| natwest.com | 4.2M | 4.2K | |||||||
| barclays.co.uk | 4.1M | 8.7K | |||||||
| hsbc.co.uk | 2.9M | 4.1K | |||||||
As of January 2025, firstdirect.com's Domain Rating is 70. firstdirect.com is linked by 2.1K websites, indicating an increase of 42 referring sites from the previous month.
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