The American Academy of Dermatology (AAD) website serves as a comprehensive resource for both dermatology professionals and the general public. It offers a wealth of information on skin, hair, and nail health, including educational materials, research updates, and guidelines for best practices in dermatological care. Visitors can explore a variety of topics, from common skin conditions to the latest advancements in treatment options. The AAD also provides access to professional development opportunities, conferences, and a network of dermatology experts, making it an essential hub for anyone interested in skin health and dermatology.
The site features a user-friendly interface that allows easy navigation through its extensive library of articles, videos, and interactive tools designed to enhance understanding of dermatological issues. Whether you are a patient seeking advice on skin care or a healthcare provider looking for the latest clinical guidelines, the AAD website is dedicated to promoting skin health and advancing the field of dermatology through education and advocacy.
Rank by traffic
In February 2025, aad.org saw an increase in search traffic, reaching 3.1M visits, which is an increase of 147K visits compared to the previous month. The traffic value increased to 1.4M, a growth of 140K.
For aad.org, United States dominates traffic with 1.8M visits, an increase of 187K from the previous month, making up 59.2% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 1.8M | +187K | 59.2% | |||||||
| 358K | −15K | 11.6% | |||||||
| 250K | −5.7K | 8.1% | |||||||
| 166K | −6.2K | 5.3% | |||||||
| 114K | −575 | 3.7% | |||||||
aad.org ranks #1 for "squamous cell carcinoma" in United States and receives 55K monthly visits from this keyword alone, an increase of 48K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| squamous cell carcinoma | 201K | −5.0K | 55K | +48K | 4 → 1 | ||||
| poison ivy rash | 389K | −13K | 32K | +2.4K | 3 | ||||
| skin tags | 73K | +4.0K | 32K | +1.8K | 1 | ||||
| alopecia | 316K | +23K | 30K | +17K | 3 → 1 | ||||
| poison ivy | 1.1M | −140K | 29K | −10K | 6 | ||||
dermnetnz.org, skinsight.com and cerave.com rank in the top 10 organic search results for the same keywords that aad.org gets the most traffic from. Discover more competitors of aad.org.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| dermnetnz.org | 2.5M | 4.5K | |||||||
| skinsight.com | 766K | 604 | |||||||
| cerave.com | 1.8M | 512 | |||||||
| skincancer.org | 1.3M | 1.5K | |||||||
| www.nhs.uk | 74M | 18K | |||||||
As of February 2025, aad.org's Domain Rating is 88, reflecting an increase of 1 point since the previous month. aad.org is linked by 49K websites, indicating an increase of 2.2K referring sites from the previous month.
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