The Ahrefs Blog

Expand your SEO and marketing knowledge with detailed tutorials and case studies.

SXO Explained: How to Adapt to the New Era of Search

SXO focuses on making a brand discoverable along all touchpoints in modern search journeys, no matter where they start or what path they take. September 5
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“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

September 3

Content Marketing ROI: How to Put a $ Value on Content

3 quick and easy ways to prove the value of your content. September 2

I Disavowed “Toxic Backlinks”: Here’s What Happened

Last month, I exported all "toxic" and "potentially toxic" backlinks to three of our blog posts from a well-known SEO tool. Did traffic tank? August 29

Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)

Learn what SEO outsourcing is, services often outsourced, and best practices for outsourcing based on my agency experience. August 29

Compare page text changes side-by-side in Site Audit and more (Aug 2024)

This August, we’re introducing side-by-side page text comparison in Site Audit, no blinks mode in the Calendar report, and more. September 5
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ahrefstv

Actionable digital marketing tutorials on SEO and YouTube marketing.

SEO

If you want to rank higher in search engines like Google, you need SEO. Check out the resources below to learn how to get more organic traffic to your website.

SEO Basics: Beginner's Guide to SEO Success

Get your website set up for SEO success and learn the fundamentals of SEO.

What is SEO? Search Engine Optimization Explained

Learn what SEO is and how to start optimizing your pages for search traffic.

Steal Our SEO Strategy for 2024 (+ Free Template)

Learn a simple process for ranking higher in Google with the Orchard SEO strategy.

How to Do Keyword Research for SEO

Learn how to find, analyze, target, and prioritize the best keywords for SEO.

What Are Keywords? How to Use Them for SEO

Learn what keywords are and how you should and shouldn't use them.

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

Drive more search traffic to your website with long-tail keywords.

The 10 Best Free Keyword Research Tools in 2024

Here are the best keyword tools for every task.

How to Use Google Trends for Keyword Research: 7 Effective Ways

Find winning keywords with this underutilized free tool.

How to Use Google Keyword Planner in 2024

Learn how to master Google Keyword Planner with this complete, newbie-friendly guide.

On-Page SEO: How to Optimize for Robots and Readers

What Are Title Tags? How To Write Them for SEO

Improve clickthrough rates with enticing title tags.

Image SEO: 12 Actionable Tips (for More Organic Traffic)

Improve accessibility and get more traffic from Google Images.

Meta Tags for SEO: A Simple Guide for Beginners

Tell search engines important information about your web pages with meta tags.

How to Write the Perfect Meta Description

Improve clickthrough rates with enticing meta descriptions.

How to Create SEO-Friendly URLs (Step-by-Step)

Craft your URLs for more clicks and higher rankings.

The Beginner’s Guide to Technical SEO

Improve search engines' ability to find, crawl, understand, and index your pages.

11 Types Of Redirects & Their SEO Impact

Learn about all the different types of redirects and their SEO impact.

Duplicate Content: Why It Happens and How to Fix It

Understand why duplicate content can be bad for SEO and how to fix it.

Canonical Tags: A Simple Guide for Beginners

Learn how to combat duplicate content issues with cannonicalization.

Hreflang: The Easy Guide for Beginners

Improve Google's understanding of multilingual content with hreflang.

JavaScript SEO Issues & Best Practices

Find out how Google handles JavaScript and how to troubleshoot SEO issues.

Local SEO: The Complete Guide

Local SEO is improving your online presence to get more business from local searches—and it focuses on optimizing for Google users.

How to Build Local Citations (Complete Guide)

Help more people to discover your local business online with citations.

How to Optimize Your Google My Business Listing in 30 Minutes

Improve rankings and visibility for your Google Business profile.

How to Do Local Keyword Research

Find keywords that people search for when looking for local products and services.

Enterprise SEO Strategies For Maximum Growth

Learn how to optimize an enterprise website.

See Why The Best Enterprise SEO Tool Is Ahrefs

See why Ahrefs is the best tool for enterprise SEO.

Enterprise SEO Storytelling: Metrics, Reports, & Dashboards

See how to prove value and shows the success of your SEO program.

What is an Enterprise SEO Audit & How To Do One

See what it takes to do an enterprise SEO audit and what it includes.

Building A Winning Enterprise Content Marketing Strategy

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue.

The Role of SEO in Mergers and Acquisitions

Learn how SEOs can help support businesses during the merger and acquisition process.
Guide

Beginner’s
Guide to SEO

Learn the basics of SEO with our comprehensive beginner's guide.
Start learning →

Marketing

Marketing is the process of generating awareness, interest, and desire for a product or service. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns.

15 Effective Marketing Tactics Anyone Can Use

Use these tactics to help achieve your marketing objectives.

How to Conduct a Competitive Analysis (Template Included)

Gain a competitive advantage by identifying and researching competitors.

Quora Marketing: ~1 Million Views Generated. Here's How to Replicate Our Success

Follow in our footsteps to get more traffic from Quora.

13 Free Ways to Promote Your Business

Get the tactics we used to grow Ahrefs by +65% year-on-year.

7 Digital Marketing Strategies That Actually Work

Ignore the noise and latest fads; focus on what works.

Content Marketing: A Comprehensive Guide

Get more traffic and customers by creating and promoting content.

Affiliate Marketing For Beginners: What It Is + How to Succeed

Earn commissions online by promoting others' products and services, step by step.

How to Do Keyword Research for Affiliate Sites

Find the keywords people are searching for where you can naturally plug products.

How to Build a Successful Amazon Affiliate Site (Step by Step)

Earn some extra dough by promoting Amazon products on your website.

7 Successful Amazon Affiliate Websites (That You Can Learn From)

Replicate the successes of popular Amazon affiliate websites.

Podcast Advertising: $51,975 Spent. Here's What We Learned

Learn how to market your business on podcasts.

YouTube SEO: How to Rank Your Videos From Start to Finish

Follow our tried and tested strategy to increase YouTube rankings and search views.

Video SEO: How to Rank YouTube Videos on Google

Drive more views to your YouTube videos by ranking them on Google.

How to Do YouTube Keyword Research in 3 Easy Steps

Get more views by targeting the topics people are searching for.

9 Ways to Get More YouTube Subscribers

Grow your subscriber base with our tried and tested tactics.

14 Proven Ways to Get More Views on YouTube

Get more video views with the tactics that worked for us.

8 Best YouTube Keyword Tools (Free and Paid)

Use the best tools to find keywords that drive video views.

What are YouTube Tags and Which Ones Should You Add?

Follow our quick process for adding tags to YouTube videos.

Data & Studies

Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.

How Ahrefs Counts Links and Domains

Every backlink tool stores different links. Learn what we do and don't store.

How long does it take to rank in Google? (A study by Ahrefs)

Make better SEO decisions by aligning your ranking expectations with reality.

How many keywords can you rank for with one page? (Ahrefs’ study of 3M searches)

Learn how many keywords the average page ranks for.

Anchor Text: A Data‐Driven Guide (384,614 Web Pages Studied)

Understand the correlation between anchors and rankings.

96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023]

Learn why your pages might not be getting traffic from Google.

We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues

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