The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 99M | +7.7M | ||
| 2 | sephora.com | 6.8M | −515K | ||
| 3 | ulta.com | 4.6M | +489K | ||
| 4 | elle.com | 3.4M | −377 | ||
| 5 | ↑4 | bathandbodyworks.com | 2.8M | +689K | |
| 6 | ↓1 | allure.com | 2.7M | −185K | |
| 7 | ↓1 | byrdie.com | 2.5M | −243K | |
| 8 | ↓1 | fragrantica.com | 2.4M | +134K | |
| 9 | ↑1 | glamour.com | 2.3M | +322K | |
| 10 | New | planetfitness.com | 2.0M | +239K |
Websites that changed positions within the top 10 rankings in October 2024.
Rank | Website | Change | |
|---|---|---|---|
| 5 | bathandbodyworks.com | ↑4 | |
| 9 | glamour.com | ↑1 | |
| 10 | planetfitness.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 6 | allure.com | ↓1 | |
| 7 | byrdie.com | ↓1 | |
| 8 | fragrantica.com | ↓1 |
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