The top 10 most visited travel websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.it | 17M | −3.5M | ||
| 2 | trenitalia.com | 9.4M | +639K | ||
| 3 | aranzulla.it | 4.8M | +103K | ||
| 4 | ↑1 | skyscanner.it | 3.9M | −87K | |
| 5 | ↓1 | ryanair.com | 3.9M | −286K | |
| 6 | booking.com | 3.3M | −607K | ||
| 7 | thetrainline.com | 2.3M | −271K | ||
| 8 | italotreno.com | 2.0M | −217K | ||
| 9 | New | airbnb.it | 1.6M | +286K | |
| 10 | New | flixbus.it | 1.4M | +295K |
Websites that changed positions within the top 10 rankings in October 2024.
Rank | Website | Change | |
|---|---|---|---|
| 9 | airbnb.it | ↑2 | |
| 10 | flixbus.it | ↑2 | |
| 4 | skyscanner.it | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 5 | ryanair.com | ↓1 | |
| 1 | tripadvisor.it | ||
| 2 | trenitalia.com |
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