The Ahrefs Blog

Expand your SEO and marketing knowledge with detailed tutorials and case studies.

Focus Keywords: What They Are, and How to Choose the Right One

A focus keyword is the main search term you want a page to rank for. It’s your optimization North Star—the term that guides your title, headings, content structure, and measurement.

Ryan Law March 4

General SEO, Keyword Research

How to Focus on Topics (Not Keywords) in Your SEO Strategy

Optimizing for topics instead of keywords requires a shift in scale and mindset: from thinking about individual queries to the whole conceptual topic space around them. Here's how to make that shift.

Despina Gavoyannis March 4

AI Search, General SEO

SEO’s 5 Stages of Grief (And How to Adapt to AI SEO)

Welcome to the zero-click era. Move past the 5 stages of SEO grief and discover how to adapt to SEO for AI, track fanout queries, and boost your AEO.

Andrei Țiț March 3

AI Search, Data & Studies

Wikipedia vs Grokipedia: 5x the Pages, 70x the Citations, 1615x the Traffic

Is Grokipedia a serious Wikipedia competitor, or just a doomed exercise in billionaire hubris?

Ryan Law March 3

AI Search, General SEO

What is Query Fan-Out? Understanding the Hidden Queries Driving AI Search

Query fan-out is a technique used by AI search platforms that expands user queries into sub-queries to generate more comprehensive answers. Here's everything you need to know about how it impacts your SEO.

Despina Gavoyannis March 2

Product Blog

Global keyword research, backlink page types, and more (January 2026)

Track global keyword demand, analyze backlink page types, and monitor AI brand visibility better with 17 new Ahrefs updates.

Rebekah Bek February 6

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ahrefstv

Actionable digital marketing tutorials on SEO and YouTube marketing.

Rank The Most Popular Tech Companies in AI Search

1:05 4K views February 23

Keyword Research Tutorial for Google and AI SEO

10:43 10K views February 18

Guess these Baseball Teams in Google AI Search - Win $100

1:12 1K views February 16

SEO

If you want to rank higher in search engines like Google, you need SEO. Check out the resources below to learn how to get more organic traffic to your website.

SEO Basics: Beginner's Guide to SEO Success

Get your website set up for SEO success and learn the fundamentals of SEO.

What is SEO and Why Does It Matter for Your Website?

Learn what SEO is and how to start optimizing your pages for search traffic.

Steal Our SEO Strategy for 2024 (+ Free Template)

Learn a simple process for ranking higher in Google with the Orchard SEO strategy.

How to Do Keyword Research for SEO (Start to Finish)

Learn how to find, analyze, target, and prioritize the best keywords for SEO.

What Are Keywords? How to Use Them for SEO

Learn what keywords are and how you should and shouldn't use them.

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

Drive more search traffic to your website with long-tail keywords.

How to Use Google Trends for Keyword Research: 7 Effective Ways

Find winning keywords with this underutilized free tool.

The 10 Best Free Keyword Research Tools in 2024

Here are the best keyword tools for every task.

How to Use Google Keyword Planner in 2024

Learn how to master Google Keyword Planner with this complete, newbie-friendly guide.

On-Page SEO: How to Optimize for Robots and Readers

What Are Title Tags? How To Write Them for SEO

Improve clickthrough rates with enticing title tags.

Image SEO: 12 Actionable Tips (for More Organic Traffic)

Improve accessibility and get more traffic from Google Images.

Meta Tags for SEO: A Simple Guide for Beginners

Tell search engines important information about your web pages with meta tags.

How to Write the Perfect Meta Description

Improve clickthrough rates with enticing meta descriptions.

How to Create SEO-Friendly URLs (Step-by-Step)

Craft your URLs for more clicks and higher rankings.

Link Building for SEO: The Beginner’s Guide

Everything you need to know about link building for SEO.

12 Link Builders Share Strategies That Work in 2024

Build more backlinks with these tried and tested tactics.

I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.

Improve your outreach results with better outreach emails.

The Beginner’s Guide to Technical SEO

Improve search engines' ability to find, crawl, understand, and index your pages.

11 Types Of Redirects & Their SEO Impact

Learn about all the different types of redirects and their SEO impact.

Duplicate Content: Why It Happens and How to Fix It

Understand why duplicate content can be bad for SEO and how to fix it.

Canonical Tags Explained: Why They Matter For SEO

Learn how to combat duplicate content issues with cannonicalization.

Hreflang: The Easy Guide for Beginners

Improve Google's understanding of multilingual content with hreflang.

JavaScript SEO Issues & Best Practices

Find out how Google handles JavaScript and how to troubleshoot SEO issues.

Local SEO: The Complete Guide

Local SEO is improving your online presence to get more business from local searches—and it focuses on optimizing for Google users.

How to Build Local Citations (Complete Guide)

Help more people to discover your local business online with citations.

How to Optimize Your Google My Business Listing in 30 Minutes

Improve rankings and visibility for your Google Business profile.

How to Do Local Keyword Research

Find keywords that people search for when looking for local products and services.

Enterprise SEO Strategies For Maximum Growth

Learn how to optimize an enterprise website.

Comparing Enterprise SEO Tools? Ahrefs Is The Best

See why Ahrefs is the best tool for enterprise SEO.

Enterprise SEO Storytelling: Metrics, Reports, & Dashboards

See how to prove value and shows the success of your SEO program.

What is an Enterprise SEO Audit & How To Do One

See what it takes to do an enterprise SEO audit and what it includes.

Enterprise Content Marketing Strategy To Drive Growth

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue.

Enterprise Sites Are Where Technical SEO Shines

Just one fix can potentially be worth millions of dollars in revenue.

The Realities of In-House SEO: What to Expect and How to Succeed

Here’s what it’s like to work in an in-house role (from someone who's done it).

SEO OKRs: Driving Performance & Measuring Impact

Learn how to measure the success of SEO projects, teams, and individual SEOs.

Enterprise SEO Challenges & Mistakes You Need To Overcome

Being able to cut through red tape and get things implemented is a super power.

Guide

Beginner’s
Guide to SEO

Learn the basics of SEO with our comprehensive beginner's guide.

Start learning →

Marketing

Marketing is the process of generating awareness, interest, and desire for a product or service. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns.

Data & Studies

Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.