The Ahrefs Blog

Expand your SEO and marketing knowledge with detailed tutorials and case studies.

Personal Brand: What It Really Is & How to Build One

We asked two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online.

SEO Community Spotlight: London

Learn about the history of London's SEO community, as well as the meet-ups, conferences, people, and companies in the city.

Rebecca Liew November 24

General SEO

How to Do a Content Gap Analysis [With Template]

Follow our in-depth, step-by-step guide for doing competitive content gap analysis for SEO. Easy gap analysis template included!

Despina Gavoyannis November 23

Content Marketing

Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Eight very different, very useful sources of inspiration for your content marketing.

Ryan Law November 23

General SEO, Link Building

Shotgun or Sniper? Choose Your SEO Outreach Tactic

There are three core ways to attempt SEO outreach. In this article, we explore them all.

Chris Haines November 16

Product Blog

What’s new at Ahrefs? (Oct 2023)

Introducing standalone Internal links reports, redesigned keyword clusters in Keywords Explorer, and more.

Rebekah Bek November 7

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ahrefstv

Actionable digital marketing tutorials on SEO and YouTube marketing.

What Happens to SEO in a Recession (and How to Prepare)?

9:02 7K views November 15

I Tried to Rank #1 on Google in 24 Hours to Prove a Point

13:16 84K views November 01

Official Ahrefs Tutorial: How to use Ahrefs to Improve SEO

33:18 11K views October 18

SEO

If you want to rank higher in search engines like Google, you need SEO. Check out the resources below to learn how to get more organic traffic to your website.

SEO Basics: Beginner's Guide to SEO Success

Get your website set up for SEO success and learn the fundamentals of SEO.

What is SEO? Search Engine Optimization Explained

Learn what SEO is and how to start optimizing your pages for search traffic.

How to Do Keyword Research for SEO

Learn how to find, analyze, target, and prioritize the best keywords for SEO.

What Are Keywords? How to Use Them for SEO

Learn what keywords are and how you should and shouldn't use them.

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

Drive more search traffic to your website with long-tail keywords.

The 9 Best Free Keyword Research Tools

Here are the best keyword tools for every task.

How to Use Google Trends for Keyword Research: 7 Effective Ways

Find winning keywords with this underutilized free tool.

On-Page SEO: What It Is + How to Do It (Checklist Included)

What Are Title Tags? How To Write Them for SEO

Improve clickthrough rates with enticing title tags.

Image SEO: 12 Actionable Tips (for More Organic Traffic)

Improve accessibility and get more traffic from Google Images.

Meta Tags for SEO: A Simple Guide for Beginners

Tell search engines important information about your web pages with meta tags.

How to Write the Perfect Meta Description

Improve clickthrough rates with enticing meta descriptions.

How to Create SEO-Friendly URLs (Step-by-Step)

Craft your URLs for more clicks and higher rankings.

Link Building for SEO: The Beginner’s Guide

Everything you need to know about link building for SEO.

9 Easy Link Building Strategies (That Anyone Can Use)

Build more backlinks with these tried and tested tactics.

I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.

Improve your outreach results with better outreach emails.

The Beginner’s Guide to Technical SEO

Improve search engines' ability to find, crawl, understand, and index your pages.

301 Redirects Explained: How They Impact SEO

Learn what 301 redirects are and how to use them to boost organic traffic.

Duplicate Content: Why It Happens and How to Fix It

Understand why duplicate content can be bad for SEO and how to fix it.

Canonical Tags: A Simple Guide for Beginners

Learn how to combat duplicate content issues with cannonicalization.

Hreflang: The Easy Guide for Beginners

Improve Google's understanding of multilingual content with hreflang.

Robots.txt and SEO: Everything You Need to Know

Make sure search engines can access important content with robots.txt.

Local SEO: The Complete Guide

Local SEO is improving your online presence to get more business from local searches—and it focuses on optimizing for Google users.

How to Build Local Citations (Complete Guide)

Help more people to discover your local business online with citations.

How to Optimize Your Google My Business Listing in 30 Minutes

Improve rankings and visibility for your Google Business profile.

How to Do Local Keyword Research

Find keywords that people search for when looking for local products and services.

Guide

Beginner’s
Guide to SEO

Learn the basics of SEO with our comprehensive beginner's guide.

Start learning →

Marketing

Marketing is the process of generating awareness, interest, and desire for a product or service. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns.

Data & Studies

Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.